ok, i've seen it, had just half an hour for testing. first impresions:
great PQ, very sharp and bright, very good blacks, did not see pixels nor bowing on the edges like others said.
the demo unit had the menu unlocked
picture modes: cinema, standard, vivid, custom.
PQ settings: picture, brightness, sharpness, color warmth, noice reduction. did not see contrast nor motion settings.
audio output: audio system, built-in headphones
3d setup: off, SBS, top-bottom
overall I was very positively impressed, definitely not a toy, I felt like watching a 3d movie at cinema. as I have a 120" screen watched from 12ft distance, my feel was similar on the helmet.
the salesman was a lazy guy, couldn't find the light cover and the store lights were quite distracting and reflection-making on the lenses. Should be fine at home/when the light cover is mounted.
on the cons:
- did not have time for wear adjustments but it was quite heavy, I felt it quite a lot on my nose. I am wearing prescr. glasses to together my nose was suffering...
- 3d effect not that strong, did not see any setting for 3d depth adjustment. I've seen only a 3d racing game, no 3d movie.
- headphones - but can play loud and give you quite a lot of bass.
- 720p - not that much distracting, as the PQ was superb and sharp, of course 1080p would be better
definitely need more time for testing, but I am probably sold ;-)