I never bought that Sony lost a lot of money on the upgrade.
2) the retail value of the FMP was $500 I think? Raw cost might be $100 for that useless piece of plastic?
3) the retail value of the tablet was around $600 I think. Raw cost might be $300-350?
4) the retail value of the lamp is $699 I think. Raw cost is probably $150
Logic board might be a $500 cost to Sony?
Average labor cost to install $350?
So while it was bundled to seem like a lot for your money, it was perhaps 1700-1800 dollars cost, plus another few bucks to cover shipping, management, and other incidental overhead.
What was the retail for the kit? $2500-2700?. Somewhere there I think.not sure how much dealer margin there was.
So they potentially end up 10-20% up from cost. Even factoring in variations in costs basis, and other unknowns, it's hard to see where they lost.
And if Sony were smart, a small cost basis toward a future upgrade should have been built into the initial cost of the 1000, since they knew it needed at least one change after initial design.
So if they devised a $1,000-1,200 logic board only upgrade, plus install, an upgrade to a 1200 is feasible presuming it's mostly 18 gbps hdmi and processor components.
My two cents...
Last edited by thrang; 05-01-2015 at 05:38 AM.