just went to demo both the jvc x30/rs45 and the epson 5010 at the local magnolia store. here's my quick observation. for 2D material, i thought the jvc still has a very tiny edge in it's more film-like quality and shadow details. however, the edge is now much more difficult to notice when comparing the jvc with the epson 9700ub which appeared much noisier than both the jvc and the newer epson 5010. in terms of 3D material, the epson is definitely brighter, the jvc was probably still slightly contrastier, but there's noticeably flickering no the jvc that's absent on the epson. to be honest, i wasn't all that sensitive to the flickering, but my wife really had a hard time with the flickering on the jvc, and had no trouble with the epson. so between the epson and the jvc, i would pick the epson for sure. i haven't had a chance to see the sony hw30. based on what i've read so far, it seems like there are strengths and weaknesses with both epson and sony. i think in terms of street price, the sony is probably around $500 more than the epson 6010 and close to $1000 more than the 5010. with the price difference in mind, any of you picking the sony over the epson?