I fear too many are falling prey to the marketing departments of popular mass-produced brands...looking to the next seeming "breakthrough" buzz-word technology calculated to motivate new consumers (as well as existing PJ owners) by the promise of an ever-improved price/performance experience. We get so fixated on core technologies that we overlook the things that make a projector superior...really fine optics, high refresh rates, brightness without sacrifice of contrast, saturated but realistic color that's easily calibrated. These qualities exist right now in higher-performance projectors from the likes of SIM2, Runco, DPI, etc. Instead of jumping from a bang-for-the-buck projector to a next-big-thing projector, it might make more sense to invest in one projector that pays attention to the differentiating core elements. It might cost more initially, but such projectors will continue to deliver outstanding performance over time. I'd much rather have a 2K projector with great color and contrast and a superior lens over a 4K projector with "cost-effective" optics.