Whatever the pros and cons, I'm heartily sick of the success the JVC marketing department has had with the phrase 'film like' when discussing black levels.
Whenever I go to the cinema (digital or, rarely these days, 35mm) black levels are rarely better than 'okay'. 35mm film, as projected in a cinema (and let's face it, that's what 'film-like' means in one's head when discussing a home cinema projector) does not have JVC's jaw-dropping, inky blacks.
I'm not saying there's anything wrong with improving black levels beyond what we see at the cinema. But there are other aspects of film-viewing, and motion is one of them. The motion handling on JVCs is sub-par when compared to film, and yet the continue to improve in black levels, whilst sill falling short of far cheaper DLP models on motion, and yet continue to trumpet that their image is 'film-like'.
If a DLP projector was trumpeted as being 'film-like' we'd never hear the last of the guffawing, despite the fact that it had black levels on a par with film, and similar motion handling.