AVS Addicted Member
Join Date: Dec 2000
Location: brookeville, maryland, usa
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Scoop. From inside the Epson brain trust,
It really does not matter what we call it. There are ups and downs to any name. Lcos, the idjuts who will buy this thing, will think Sony if we say Lcos ans Sony will say we have years and years of experience here ahead of them. Its just a form of reflective LCD and ours is better than Sony's (so say some, we will find out about one year from now, not before),
We could call it dila ala JVC but that's copyrighted and why should we give them any acknowledgement. Lcos, Dila, its all reflective LCD.
Why not come up with our own name?
The consumer doesn't care. A name won't sell one more. No matter what we spend on developing and marketing a name for the tech, it will still be reflective LCD tweaked. Every year JVC tweaks theirs. Buy it you idjusts, its a better chip this year.
Tell you what. We will just call it reflective LCD. We don't have to acknowledge any competitors technological name and idjusts at AVS including esteemed press can spend their endless summer discussing why we did what we did for a product at least a year off.
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Last edited by mark haflich; 07-12-2014 at 12:48 PM.