Sony develops "SXRD", a display device capable of generating high resolution, high contrast images of film quality smoothness
for upcoming use in both front-projectors and rear-projection TVs
It will be true? Cross your fingers.:)
The press release stated that Sony would be bringing FP's and RP's to market within the next fiscal year. Guess that means we know what they'll be showing at CEDIA and CES.
I wonder how much this is going to cost? Do they plan to use a three panel array (hopefully)? I hope whatever they come out with will take a 1080p signal directly and come in under 10k (I'd prefer under 5k, but I'm being realistic).
In white papers on d-ila they mention device contrast >2000:1.
The quest Sony has to embark on is to make a projector that ends up with a contrast >2000:1 or thereabouts. I think it is within reach.
High resolution, quick response time, no rainbows, probably better than just acceptable black level. The shadow detail has not been a problem in the past with d-ila or lcos so sxrd should be fine in that department.
So lets start speculate on shipping date and price.
My bet is early 2004 and the price will be 13995$.
If anyone could/would do it, it'd be Sony. They blew the CRT PJ market pricing structure out of the water a few times over the past 20 years (did a case study on it in b-school), so digital PJs could be next.
Personally, my guess will be early 2004, MSRP of $9999 and a street around $8k.
Software should definitely include a emphasis on hysteresis-based-calculated mathematical transforms to create more apparent CR range, due to adjacent pixel influences. eachend of the CR range would end up looking slightly crushed, but barely noticable, as most images are composite in their IRE levels.. one would hope. Therefor this tactic works. Sorta a standard gamma thing, but slightly different in application.
Due to the fact that the panels will have to be actuated via reflected light, this indicates a angular component to the light fed to the panel. This will mar the expected CR situation slightly. Thus the reality of the lower numbers. Reduction of the reflective angle should increase CR, but it will be limited by the panel dimension itself. The best that can be done, is a long collimated pathway to cut the angularity problem, done on a vertical axis to the wide panel, over the horizontal plane approach. This creates a square PJ over a rectangular one, but it would probably have better CR with a vertical design. Basically, the light source directly over or under the combining prism block, with the panels out on the sides.
Just a quick guess.
"Never forget that only dead fish swim with the stream." -- Malcolm Muggeridge.
If it were to make it to market it would have to be priced to compete with current DLP and Dila pricing.
Yes, but know we have pics of the baby!
The rest is now easy, cool case, good scaler (already do), we can dream I little.....
Doh! You are talking about the second image (Diagram 1)!
TI controls dlp technology too much for Sonys liking.
LCD is not an optimal technology for fp home theater. The new epson panels for 1920x1080 is 1.65 inch and the same resolution with sxrd is 0.78 inch. This should translate in cost savings. The performance benefits of sxrd over lcd seem obvious.
I believe sxrd will be the technology flag ship for Sony until glv technology arrivers on the scene in a couple of years. With the G90 almost gone Sony needs something at the high end. LCD is good but not great.
Let this all sit and ferment for a year or two. Then let the complaining begin.
Let's hope that Hitachi, JVC, Toshiba, or someone else comes out with 1920x1080 in the next year at reasonable prices too. Competition always helps to drive down prices.
Hey, if I'm wrong then kudos to everyone including me. :)
We will likely see numerous 1080p products this year. What I'm trying to evaluate is what all these other projectors will be worth then.
Of course there will always be those knuckleheads that say my 1280x720 DLP is just as good....
If this new technology can meet or beat LCOS and hit the market at even better competitive prices with native 1080p support, then look out Texas Instruments!!!
Listen up, studios! Just say "NO" to DNR and EE!!
|Originally posted by WanMan
I like to think there is a difference between LCD and LCOS.
"The move towards content of this nature is set to continue with the forthcoming launch of terrestrial digital broadcasting in the near future."
I wonder if they've had this in their labs for years trying to get it to work, and forgot to update their forever-imminent press release.
Their description of a streamlined chip fab process sounds like it has the potential to be relatively economical to produce.
|If this new technology can meet or beat LCOS...|
The "SXRD" designation must be Sony's brand-name for their implementation of LCOS, just as "D-ILA" is JVC's brand-name for their implementation of LCOS.
Speaking of Sony/JVC, there may be some patent issues in the way of this reaching the market. I see that this implementation uses vertically aligned LC, which I had believed that JVC had a patent for...
This is certainly very interesting!
Technical Director, Home Theater Products