D* Future HD Plans With New Satellites - AVS Forum
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post #1 of 1196 Old 09-08-2004, 01:13 PM - Thread Starter
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"September 08, 2004 04:02 PM US Eastern Timezone

DIRECTV Announces Plan to Launch Next Generation Satellites to Provide Dramatic Expansion of High-Definition and Advanced Programming Services

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Sept. 8, 2004--DIRECTV, Inc., provider of the nation's leading digital multichannel television service, announced today a historic expansion of programming capacity with the planned launch of four new next-generation satellites. These satellites will provide DIRECTV with a massive expansion in local and national high-definition (HD) channels, as well as capacity for new interactive and enhanced services and standard-definition programming. DIRECTV will have the capacity to bring these new services to every household in America.


"We have led the TV industry in choice, quality and service and we are now positioned to lead the industry in bringing new advanced television programming to consumers nationwide," said Chase Carey, president and CEO of The DIRECTV Group, Inc. "Only DIRECTV, not cable or other competitors, will have the capability to bring hundreds of high-definition channels and other enhancements to consumers across the entire country with the consistency, reliability and quality that they demand and deserve."

The first two of these satellites, Spaceway 1 and Spaceway 2, will launch in 2005 with programming being offered to consumers by the middle of the year. These satellites will have the capacity for more than 500 local HD channels. With these satellites, DIRECTV will have the ability to bring local HD programming to most of the U.S. population, as well as continuing to expand standard-definition local offerings and other enhancements.

The next two satellites, DIRECTV 10 and DIRECTV 11, will launch in early 2007. These satellites will have the capacity for more than 1,000 additional local HD channels, more than 150 national HD channels, and other new programming offerings. These satellites will provide DIRECTV the capability to bring local and national HD programming and other advanced services to every U.S. household. Consumers will be able to receive all of these services, as well as existing DIRECTV(R) programming, with a single small satellite dish.

"Today's announcement is one of the most significant in the history of DIRECTV. We are reinforcing our commitment to best serve our customers with the most attractive and compelling array of programming services available," said Mitch Stern, president and CEO, DIRECTV, Inc. "Furthermore, with the launch of local HD channels we will help advance the nation's transition to digital television. Our strongest growth is in our local channel markets where millions of former cable customers have cut their service for DIRECTV; offering local HD channels, as well as a variety of interactive services, will strengthen our competitive position and give cable customers who have yet to switch another reason to subscribe to DIRECTV."

DIRECTV 10 and DIRECTV 11, to be built by Boeing, will be among the largest and most powerful Ka-band satellites ever launched. The satellites, which will take advantage of DIRECTV's advanced transmission techniques and state-of-the-art video compression technology, will deliver national HD programming and will be capable of supporting spot beams carrying local HD broadcast channels in all 50 states. Boeing will also build a third satellite for DIRECTV that will serve as a ground spare.

The Spaceway 1 and Spaceway 2 satellites, also being built by Boeing, are approaching completion and the satellites were recently converted to be capable of offering both video and a broadband Internet service. Boeing is also constructing a third Spaceway satellite.

Today DIRECTV delivers one of the most robust HD programming lineups available. The DIRECTV HD Package includes ESPN HD, Discovery HD Theater(TM), Bravo HD+, HDNet, HDNet Movies, and HD Special Event programming for $10.99 per month. This football season, via its exclusive NFL SUNDAY TICKET package, DIRECTV will air more than 125 NFL games in HD format. In addition, DIRECTV offers a HD Pay Per View channel, HBO(R) HDTV and SHO HD(R) (HBO(R) HDTV and SHO HD(R) are included with their respective premium programming subscriptions). DIRECTV also delivers the national CBS HD feed for customers who live in CBS O&O markets and will launch the national NBC HD feed to customers living in NBC O&O markets this month.

Earlier this year, DIRECTV introduced the DIRECTV HD DVR, the most advanced DVR in the world. The DIRECTV HD DVR enables consumers to record and play back HD programming, record a show while watching another or record two shows simultaneously. It seamlessly supports all these features for HDTV transmissions, standard-definition programming and off-air ATSC broadcasts, all through an integrated advanced program guide. The DIRECTV HD DVR allows customers to record more than 30 hours of HD programming or up to 200 hours of standard-definition programming.

DIRECTV is the nation's leading digital multichannel television service provider with more than 13 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group, Inc. (NYSETV). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For more information, visit www.directv.com.

CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

NOTE: This release may contain statements that we believe are, or may be considered to be, "forward-looking statements" within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of the statements that include phrases such as we "expect," "plan," or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals, such as the discussion in the release of our expected expansion of HD programming and new advanced and interactive programming services, also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from the expected results expressed or implied by the relevant forward-looking statement. Risk factors that could cause our actual results and future actions to differ materially from forward-looking statements made herein include, among others: the ability of our satellite manufacturers to complete the satellites that we intend to utilize to achieve the expansion of the HD programming and other services; the success and timeliness of those satellite launches; the in-orbit performance of those satellites; consumer demand for HD programming and market acceptance of that programming; regulatory and technological impediments that could adversely affect our ability to deliver HD services or other services; the ability of our competitors to expand availability of HD programming or offer HD programming or other services that we do not offer or that are superior to our services; the ability of our programmers to deliver programs broadcast in HD or to deliver other services; and the ability of the manufacturers of the equipment necessary to receive HD programming and other services to satisfy market demands.
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post #2 of 1196 Old 09-08-2004, 01:18 PM
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Great news, but I notice no mention of Fox HD even though they mention NBC HD this month for O&Os.

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post #3 of 1196 Old 09-08-2004, 01:19 PM - Thread Starter
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Quote:
Originally posted by MnGuy
Great news, but I notice no mention of Fox HD even though they mention NBC HD this month for O&Os.
I noticed that as well maybe just an oversight.
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post #4 of 1196 Old 09-08-2004, 01:20 PM
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Awesome news!

Goodbye Voom.

I give this thread 30 seconds until it gets a sticky.

Scott
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post #5 of 1196 Old 09-08-2004, 01:38 PM
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So, in recent months DirecTV officials have talked of offering HD in the top 30 markets (52% of the nation's households) within 36 months.
But they offered no specifics.
Now that has changed and the time frame is suddenly down to less than a year.
It can't be a happy day at Comcast, or any other MSO -- who can simply hope satellite problems give them more time to compete.
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post #6 of 1196 Old 09-08-2004, 01:49 PM
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My question is, they are gonna put up four more satellites but have three orbital slots. Do they stack the satellites so that more than one occupies a slot?

I am not sure I would want my HD locals. I am thinking the NY and LA HD feeds are better! :)

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post #7 of 1196 Old 09-08-2004, 01:51 PM
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I find it interesting that they only mention adding local HD for their first satellite roll-out (2005)

I would hope that they will also be including some other network additions like TNT-HD, StarzHD, CinemaxHD, etc.....

I figure they don't mention anything since they are probably still in talks with nothing concrete.... Local HD would be nice (although it would make the ATSC tuner on my HDTiVo somewhat useless....) but since I can recieve these on OTA they really are not announcing anything that makes me jump in excitement... The news for 2007 definitelly has more excitement in it... but a long wait til then....
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post #8 of 1196 Old 09-08-2004, 01:52 PM
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Quote:
Originally posted by MnGuy
Great news, but I notice no mention of Fox HD even though they mention NBC HD this month for O&Os.
That's probably because east and west coast feeds of NBC-DT actually exist as of the press release. Although Fox is planning on having HD very soon, neither the NY or LA station is currently broadcasting HD content. It would probably be foolish of them to publicly state that they will be adding a service that doesn't yet exist.
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post #9 of 1196 Old 09-08-2004, 02:03 PM
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Quote:
Originally posted by Bill Broderick
That's probably because east and west coast feeds of NBC-DT actually exist as of the press release. Although Fox is planning on having HD very soon, neither the NY or LA station is currently broadcasting HD content. It would probably be foolish of them to publicly state that they will be adding a service that doesn't yet exist.
According to our fearless leader, after today FOX will no longer broadcast any WS shows. It will either be SD or HD, so technically, on September 9th, FOX is gonna be a real player....joining the other major networks in this category.

All I really care to watch on FOX are their sports, so I won't get real worked up about this Direct addition to the lineup until after the football season.

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post #10 of 1196 Old 09-08-2004, 02:06 PM
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Quote:
Originally posted by Bill Broderick
That's probably because east and west coast feeds of NBC-DT actually exist as of the press release. Although Fox is planning on having HD very soon, neither the NY or LA station is currently broadcasting HD content. It would probably be foolish of them to publicly state that they will be adding a service that doesn't yet exist.
Could be. Anyway, Ken H in another thread is optimistic about Fox HD appearing on D* soon. Good enough for me!

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post #11 of 1196 Old 09-08-2004, 02:11 PM
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This is great news! I am sure we will by getting all are local in HD in 2005 plus, starz-hd, tmc-hd, Tnt-hd,playboy-hd,inhd 1 &2, and Nba games in hd. This news is awsome, to me it is like slam dunking it over cable and other dbs companys. Take that comcast!
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post #12 of 1196 Old 09-08-2004, 02:14 PM
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Will we need a new bigger dish now?
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post #13 of 1196 Old 09-08-2004, 02:15 PM
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What does this mean? Are they changing something or are they just talking about the same old stuff we have now?

"DIRECTV's advanced transmission techniques and state-of-the-art video compression technology"
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post #14 of 1196 Old 09-08-2004, 02:17 PM
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If they have the capacity for 500 locals, I am sure they will sneak in a couple network channels.

its fun being a part of all this as it evolves!

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post #15 of 1196 Old 09-08-2004, 02:19 PM
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I've heard differing versions of when FOX will make it to D*.

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post #16 of 1196 Old 09-08-2004, 02:29 PM
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To heck with all these new channels. Just give us half way decent PQ on the HD channels we have right now :mad:. Unless D* uses the extra capacity (and "advanced transmission techniques and state-of-the-art video compression technology") to address the crappy PQ issue, statements like this:
Quote:
"Only DIRECTV, not cable or other competitors, will have the capability to bring hundreds of high-definition channels and other enhancements to consumers across the entire country with the consistency, reliability and quality that they demand and deserve."
are nothing more than a continuation of the same old BS lip service they have been spouting for years now. This is your chance D*. Do the right thing, don't just keep feeding us a bunch of hollow marketing crap. If you're going to talk the talk, you need to walk the walk and give us quality HD instead of the embarrassing, watered down, weak excuse for HD you're putting out now.

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post #17 of 1196 Old 09-08-2004, 02:38 PM - Thread Starter
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R11,

I agree to a point with you but lets enjoy the anounncement and see what happens
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post #18 of 1196 Old 09-08-2004, 02:40 PM
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My Dish Network commitment will expire right around then too.

Going to sign up for Dish Network? PM me for a ClubDish referral number that will give you a $50 credit on your first bill.
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post #19 of 1196 Old 09-08-2004, 02:41 PM
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If they do not offer the ability to achieve content like cable does it will not matter how much HD they have, I won't go back.

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post #20 of 1196 Old 09-08-2004, 02:50 PM
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Watered down HD?? What are you looking at? We are turning the corner starting this Sunday with 9 HD football games. It only gets better and directv is stepping up to the plate. I am thrillled by this news. Its coming so enjoy the ride.

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post #21 of 1196 Old 09-08-2004, 02:56 PM
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ST. LOUIS, Sept. 8 /PRNewswire-FirstCall/ -- Boeing (NYSE: BA - News) announced today it received a contract by DIRECTV to build three Boeing 702 model satellites. These spacecraft will provide DIRECTV with unprecedented national and local broadcast coverage in High Definition Television (HDTV).

Three 702 satellites, dubbed DIRECTV 10 and DIRECTV 11, an on-ground spare and six KA band uplink sites will enable DIRECTV to significantly expand broadcasting to their customers across the continental United States, Hawaii, and Alaska. In addition to expanded national HDTV broadcasting, standard definition television broadcasting, and interactive television, DIRECTV 10 and DIRECTV 11 will provide the capability for DIRECTV to broadcast local HDTV to 90 percent of their customers.

"This contract is a testament to our relationship with DIRECTV, and to the value, service and robust technology we continually provide," said Dave Ryan, vice president and general manager, Boeing Satellite Systems. "It is a validation of Boeing's world leadership in the development of satellites with unsurpassed capacity, performance and cost-efficiency -- the 702."

This year, Boeing Satellite Systems received recommendation by an independent auditor for IS0 9001 certification. Coupled with achieving CMMI Level 5 and through implementing aggressive quality and cost saving initiatives, the company continues to provide customers with reliable satellite systems.

"Over the course of our decade-long relationship with Boeing, we have continually been impressed with the caliber and value of satellites they build," said Chase Carey, president and CEO of The DIRECTV Group. "These powerful satellites will enable us to expand our broadcast of comprehensive programming throughout the United States."

A unit of The Boeing Company, Boeing Integrated Defense Systems is one of the world's largest space and defense businesses. Headquartered in St. Louis, Boeing Integrated Defense Systems is a $27 billion business. It provides network-centric system solutions to its global military, government, and commercial customers. It is a leading provider of intelligence, surveillance and reconnaissance; the world's largest military aircraft manufacturer; the world's largest satellite manufacturer and a leading provider of space-based communications; the primary systems integrator for U.S. missile defense and Department of Homeland Security; NASA's largest contractor; and a global leader in launch services.




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post #22 of 1196 Old 09-08-2004, 02:58 PM
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Quote:
Originally posted by brewer4
Watered down HD?? What are you looking at? We are turning the corner starting this Sunday with 9 HD football games. It only gets better and directv is stepping up to the plate. I am thrillled by this news. Its coming so enjoy the ride.
His watered down comment I think referred to his view of the PQ.

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post #23 of 1196 Old 09-08-2004, 03:01 PM
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Quote:
Originally posted by R11
To heck with all these new channels..... nothing more than a continuation of the same old BS lip service they have been spouting for years now.

ron
Oh really. :rolleyes:

Name just 1 other provider spending a Billion or more on sats and publically committing to this kind of HD. Name 1 [ There is on one].

They already added Bravo HD and FOX HD comes on very shortly....with the rumored additions of ABC HD, TNT HD, INHD 1 &2 by year end (or sooner), as well as this announcement, DirecTV will be blowing away anyone else in the HD department soon and for some time to come. Incredible new bandwidth, and specifically for HD!

Looks like the few negative Voomers who were so skeptical a few months ago about D*TV's stated HD commitment, let alone their local channel HD plans in 2005 have been exposed as wrong after all.

Way to go D*TV! :D
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post #24 of 1196 Old 09-08-2004, 03:01 PM
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post #25 of 1196 Old 09-08-2004, 03:03 PM
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Topics merged.

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post #26 of 1196 Old 09-08-2004, 03:04 PM
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Quote:
Originally posted by Scott R. Scherr
Awesome news!

Goodbye Voom.

I give this thread 30 seconds until it gets a sticky.

Scott

Wow. It will be 2007 before any national HD channels are added. I wouldn't say goodbye to VOOM. They are still the leader in HD at least until 2007. Honestly, I think they will go belly up by then. If D* would aquire VOOM's sat capacity then D* customers could see a lot more HD much sooner. For those of us who receive locals through an antenna, the 2005 sat launch means nothing.
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post #27 of 1196 Old 09-08-2004, 03:08 PM
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Quote:
Originally posted by evil
Will we need a new bigger dish now?
No, the article said that it could be all picked up with the small dish. So I'm wondering if we will still need the 3 LNB to pick up all of what we currently get once all the new birds are launched.

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post #28 of 1196 Old 09-08-2004, 03:09 PM
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I would hope that DirecTV can improve on the picture quality with all of this expanded bandwidth. Currently, Bravo-HD+ still looks very pixellated.

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post #29 of 1196 Old 09-08-2004, 03:16 PM
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Quote:
Originally posted by HDTVFAN0001
Oh really. :rolleyes:

Name just 1 other provider spending a Billion or more on sats and publically committing to this kind of HD. Name 1 [ There is on one].

They already added Bravo HD and FOX HD comes on very shortly....with the rumored additions of ABC HD, TNT HD, INHD 1 &2 by year end (or sooner), as well as this announcement, DirecTV will be blowing away anyone else in the HD department soon and for some time to come. Incredible new bandwidth, and specifically for HD!

Looks like the few negative Voomers who were so skeptical a few months ago about D*TV's stated HD commitment, let alone their local channel HD plans in 2005 have been exposed as wrong after all.

Way to go D*TV! :D

I wouldn't hold my breath on RUMORED additions of HD by the year's end. D*'s official statement was more local HD in 2005 and the addition of national HD in 2007. Seeing as I already have locals through an antenna, that's not my definition of soon. As usual, you resort to some type of VOOM bashing just about every time you post. The fact is they will still be enjoying more HD content, at least until 2007.
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post #30 of 1196 Old 09-08-2004, 03:20 PM
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Quote:
Originally posted by brewer4
Watered down HD?? What are you looking at?
Same thing you are assuming you have D* service of course. The difference is that I've actually seen good HD and based on the number of posts you've made I'm guessing you may be rather new to the game and don't know any better. IMO, that is what D* is counting on, newbies that will never know how good HD can really look given the proper treatment.
Quote:
I agree to a point with you but lets enjoy the anounncement and see what happens
Yeah, I know steve. It's just that to piggy back on what I just said to brewer4, if you give D* an inch they will take a mile. Unless someone keeps the pressure on, they will just think everything is copacetic/ fine and see what else they can get away with.
Quote:
Oh really.

Name just 1 other provider spending a Billion or more on sats and publically committing to this kind of HD. Name 1 [ There is on one].
See HDTVFAN, they are counting on people just like you who only care about quantity over quality (ohhh, my provider has more HD channels than yours does. BFD :rolleyes: ).

Don't get me wrong guys, I think D* is doing some good things. And I'm not saying they are any worse than the other providers either. I think they are all taking liberties with HD PQ. But if we let them lose sight of the real reason for HD in the first place it really doesn't matter does it?

ron
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