Originally Posted by Mike_Boulanger
I disagree. I believe they are very interested in selling TV and movie content, just as they do MP3s. Just a matter of whether or not they can stranglehold the content providers into the 21st century. I would be very surprised if we don't see an Apple TV very soon. I don't believe they push the current product hard because they know it's a niche because content currently available online is just not attractive to most people without live TV (cable, satellite, whatever). Apple wants to stream everything.
I was referring to selling a media streaming box or something akin to an htpc. Thats the market that may not exist, thanks in part to efforts by Apple itself. I completely agree that they are very interested in selling content, just via their phones and tablets, not a set top box. While I think a TV from them is a long way off, I am not shocked they they would pursue that as another way or locking down the content and getting more people forever joined to their ecosystem.
I think the TV thing is a long way off thanks to the content providers. They simply have not been interested in making a deal with Apple. Big point though, MS had been working on a grand deal as well, something to bring together all of the live tv content. They finally gave up at the end of last year due to the huge numbers that the content providers were asking. I think they still want to do it, but it will be up to the providers.
The potential market is huge, and they've already done the hard part. A single programmer on staff working on streaming content plug-ins would have made all the difference in the world - but they can't afford that? Bizarre. Microsoft doesn't "get" the content market like Apple does, and because of that they will lose. Unfortunately.
The future of the market isn't geeks like us, it's the typical user with a cable company provided DVR box. Microsoft should have been bringing in content and making deals with the cable companies and their hardware partners to replace cable boxes.
Well you say MS doesn't get the content market, but actually I think they do. MS saw what Apple was doing and it clearly sees the trend to focus on streaming, not local media support. Its the 'geeks' like us that demand strong local media support. Just look at all the deals MS has struck for content on the Xbox from many sources like cable providers and the popular streaming services (don't forget the new music service coming this fall). Not to mention crafting apps around delivering that streaming content. I think the Xbox is where you should look to see MS' direction. Win 8 also reflects that. They take the streaming focused ideas and bring them to the pc in a way that never happened with Media Center. I wont be shocked at all to quickly see plenty of streaming media apps to run via the Metro side of Win 8. If remote control works, then we suddenly have a 10ft UI alternative to Media Center.
The idea is that the general consumer is much more interested in streaming media then trying to manage local copies of all of this content. Apple never tried to pursue the local media side and it looks like that will be trend going forward and MS will try to match that thanks to developments on the xbox.