With how many here I see going to extraordinary measures to not need more than one box, I'd say it's value even for those who already have a BD player, to be able to eliminate that box/complexity from the setup.
And it's not a "DVR", it's a whole house, heck even beyond whole house with their companion apps, media "system". Realistically, if it does what they say, you should never need to use anything else to consume media in your house, not a BD player, not a Roku, etc.
If people just want a DVR they'll get one from their cable company, this thing is taking aim at people who want a more integrated, more complete system/experience.
See what an anamorphoscopic lens can do,
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