I like it simply for the fact that it has dual HDMI out (the higher model, anyway). I could care less about the IR. Ideally this box could sit under the tv in the living room, and also be connected to my bedroom TV through the shared wall. Put one IR receiver in the living room, and route the other below the tv in the bedroom.
And since it’s part of a case/mobo/cpu package, there could be a great chance of seeing specific OpenELEC builds for this.
I also think the price is fine.