AVS Forum Special Member
Join Date: Mar 2004
Location: Vincennes, Indiana
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Several things just don't bode well with Monster Cable right now...
1. In the last couple years there has been a major switchover from analog to digital cables. It's debateable, but folks I respect state that they can see a difference in analog cables (like component) and they say that some are worth the extra money. Most people feel that digital is digital and it's generally not worth paying for more expensive cables. I remember when people didn't mind spending $100 or so for a set of component cables, but from what I can tell, save for a few people with long runs for projectors, most people aren't the same way with HDMI cables.
2. With the internet and places like Monoprice, there are pricing differences/competition like never before. Monster looks really bad when somebody compares a $5 Monoprice cable to one of their $100+ cables and there is zero difference. It looks even worse when you have a video of Noel Lee talking about the "value" of Monster Cables.
3. Since HDMI carries both audio and video this has cut down on the needed number of cables. Just a couple years ago, for my universal DVD player I was running component, 6 RCAs for hi res audio, & optical. This issue is affecting all A/V cable makers.
4. While all of this is going on, Monster is going lawsuit crazy and their reputation is being further tarnished with every passing minute. The internet is spreading the word about the issue like wild fire.
Granted HDMI cables aren't Monsters' only product, but they are facing competition like never before on every product they sell.
With all of that said, I'll restate what I said in a prior post...
Monster needs to 1) realize that even though he may have trademark rights to the word Monster, that it is still an ubiquitous word, 2) stop trying to control every use of it, and 3) get back to making cables that stand out and are value priced in the current A/V world (and that doesn't mean doing things the same as 30 years ago......or even 3 years ago).
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