Outstanding!!! Haven't made it to the end yet but there is one subject I wish they had explained a little more/better, which is why people hear differences even when they don't expect to, or that are the opposite that they expect to. At the beginning they focus on why people hear what they expect, but the audiophiles statement is often that they heard something the opposite of what they expected, therefore no placebo effect was in play and it must be true. They didn't not really address that (flawed) reasoning other than indirectly.
Ethan Winer has stated that he thinks that comb filter effects account for most of the subtle differences people hear, that even the change in one's head position may change the listening experience substantially.
Something else I've just found which some might find interesting. It's an old article so some of the remarks need to be filtered through developments that have been made since then, but it fairly well states what my own experimentation has shown and my own feelings on audio testing.
Blind tests were done by me with JPS Supeconductor 3 and Q, Synergistic Research Tesla Sub 2 and Mogami subwoofer xlr cables. I gave a fair amount of detail and even posted details and took/posted pictures of the cables in my theater on avs so people like YOU wouldn't call me a liar.
Absence of a link means that I have to do my own searching and read dozens of pages of turgid prose before having even one clue about what you are talking about.
If you got evidence, either link it or stop bluffing!