We've sold a ton of Rocketfish in our HT dept - top 50 in the company 9 months running - and I personally have sold a ton of it, but after the other day, will not further. A 4ft Rocketfish HDMI cable runs a customer $70. It runs an employee about $5. Considerable to Monster 800 series? No way. Did a service call the other day for a customer who simply tilted his LCD and the HDMI end (cheap plastic) snapped. Later that same day, I used an open item Rocketfish cable to hook up a display piece, and was astounded at how light and cheap it felt. I hate Monster's inflated prices as well as anyone, but you can't argue against the construction of their cables. And when someone's spending $2000-$5000 on A/V equipment, $30-$50 more for a better constructed cable is worth it, especially in when it comes to certain installations. If you're connecting a two devices and there will be no stress on the cable, sure, go Rocketfish, especially if you're a BBY employee - the employee purchase freeze has just been lifted. As for me, I'll be sticking to monoprice.com. Sometimes, in the case of the non-home theater guru, when they're spending money, they just want what they perceive as the best. Just like a PSP, it's piece of mind.
Moral of the story - Rocketfish should be belly up.