Introducing the Dolby Theatre / Dolby Atmos / Disney*Pixar's 'BRAVE' - AVS Forum
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post #1 of 5 Old 06-12-2012, 11:14 PM - Thread Starter
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From Dolby with additional sources

Dolby Theatre to Be Home of the Academy Awards and World’s Stage for Entertainment Sound

Dolby creates showcase for innovation at iconic Hollywood landmark, beginning with new Dolby Atmos sound technology

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Dolby Laboratories, Inc. (NYSE: DLB) announced that the Dolby® Theatre™, the iconic Hollywood landmark known to the world as the home of the Academy Awards®, will be the world’s stage for entertainment sound. Dolby will enhance the theatre at Hollywood & Highland Center®, owned by CIM Group, to create a world-class showcase for Dolby’s current and future technologies. Dolby will start its enhancement of the 180,000-square-foot, 3,400-seat theatre first by installing Dolby® Atmos™, a breakthrough audio technology that delivers the most natural, life-like sensory experience, and Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience.

The Dolby Theatre amplifies Dolby’s commitment to innovation and ongoing role as leader and creator of the most realistic and immersive entertainment experiences. The company will continue to update the Dolby Theatre with the newest technologies, making it a coveted host for the world’s top premieres and launch events.

“Dolby is a brand recognized around the world for creating the best, most life-like entertainment sound experiences in any environment,” said Kevin Yeaman, President and Chief Executive Officer, Dolby Laboratories. “This partnership with CIM allows the Dolby Theatre to be not only the world-stage for the Academy Awards, but for Dolby innovations for decades to come.” From the cinema to the living room, Dolby has transformed the entertainment experience and is recognized as the standard for high-quality audio. Today Dolby technologies can be found in theatres, Blu-ray™, video games, DVDs, mobile media, digital broadcast TV, digital cable, professional recording studios, and satellite systems. For 34 consecutive years, films released with Dolby audio technologies have earned Academy Award nominations for outstanding sound quality. The Dolby Theatre will be the host of the annual Academy Awards program.
“Dolby Laboratories has a long history in Hollywood and has made significant contributions to the entertainment industry. It is a respected international brand and technology innovator. We are proud to welcome them as our partner on the Dolby Theatre at Hollywood & Highland Center,” said Shaul Kuba, Co-Founder, CIM Group.

For updates on Dolby Laboratories and the Dolby Theatre, follow @Dolby on Twitter and Like Dolby Laboratories on Facebook.

About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

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• Precisely placed overhead speakers enable fully dimensional sound
• Individually amplified and controlled speakers maximize power
• Additional speakers behind the screen create smoother pans
• Additional speakers close to the screen improve transitions
• System supports up to 128 simultaneous and lossless audio streams, and allows for up to 64 discrete speaker feeds

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• Advanced technology guarantees crisp, vivid images with minimal artifacts
• Excellent picture quality delivers a great experience anywhere in the house
• Automated filter retraction and white-screen compatibility ensure superior 3D
• High-quality Dolby 3D glasses deliver pristine 3D movie images comfortably
• Eco-friendly reusable Dolby 3D glasses minimize waste

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post #2 of 5 Old 06-12-2012, 11:21 PM - Thread Starter
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From Dolby

World Premiere of Disney*Pixar's "Brave" Heads to Hollywood for Grand Opening of the Dolby Theatre

Epic Action Adventure Joins 2012 Los Angeles Film Festival Lineup
World Premiere * Grand Opening June 18, 2012

Disney*Pixar's "Brave," a groundbreaking adventure full of humor, heart and breathtaking action, extends its pioneering spirit to its world premiere on June 18, 2012, marking the Grand Opening of Hollywood's Dolby® Theatre. The red-carpet event is a special presentation for Film Independent's 2012 Los Angeles Film Festival. Premiering in Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, "Brave" is an epic tale set in the mystical Scottish Highlands where the film's headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The film hits theatres nationwide on June 22, 2012.

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"With a spirited heroine and enchanting setting in the ancient Scottish Highlands, 'Brave' represents some exciting firsts for Pixar," said Ricky Strauss, president, marketing, The Walt Disney Studios. "We are proud that the world premiere of 'Brave' will serve as the inaugural premiere at the new Dolby Theatre as part of the LA Film Festival, a fitting way to launch Merida's extraordinary adventure."

According to Ramzi Haidamus, executive vice president, sales and marketing at Dolby Laboratories, the 180,000-square-foot, 3,400-seat Dolby Theatre will be a world stage for entertainment and a top venue to host world premieres and launch events. "The world premiere of Disney*Pixar's 'Brave' in conjunction with the LA Film Festival is perfect for kicking off the next era for Dolby," said Haidamus. "We are committed to creating the best entertainment experiences, and now with the grand opening of the Dolby Theatre, we are honored to host the best as well. This is the first of many exclusive and exciting events—from movie premieres to awards ceremonies—in which Dolby and our technologies will play a featured role."

Celebrating 18 years, the Los Angeles Film Festival will make this special presentation available to Festival attendees with Platinum All-Access or Gold Passes. An additional Gala screening of the film will be held the next day at Regal Cinemas at L.A. LIVE for pass and ticket holders. "We are thrilled to present the world premiere of 'Brave,' a beautiful adventure story, to our LA Film Fest audience," said Festival Director Stephanie Allain. "As Disney*Pixar's first film with a female protagonist, it fits perfectly with our celebration of Women in Animation programming we'll be holding during the Festival."

With its grand opening, the Dolby Theatre is set to be a showcase for Dolby innovation, including Dolby Atmos, Dolby 3D and other new technologies for years to come. The "Brave" world premiere is sponsored by VisitScotland.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.

Dolby Atmos is a trademark, and Dolby Theatre is a service mark of Dolby Laboratories.

All other trademarks remain the property of their respective owners. S12/25694 DLB-G

ABOUT THE MOVIE

Set in the rugged and mysterious Highlands of Scotland, Disney*Pixar's "Brave" follows the heroic journey of Merida (voice of Kelly Macdonald), a skilled archer and headstrong daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to change her fate, Merida defies an age-old custom sacred to the unruly and uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane), unleashing chaos in the kingdom. When she turns to an eccentric Witch (voice of Julie Walters), she is granted an ill-fated wish and the ensuing peril forces Merida to harness all of her resources—including her mischievous triplet brothers—to undo a beastly curse and discover the meaning of true bravery. Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, "Brave" is a grand adventure full of heart, memorable characters and signature Pixar humor. Opens on June 22, 2012, in Disney Digital 3D™ in select theaters.

ABOUT DOLBY LABORATORIES

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

ABOUT THE LOS ANGELES FILM FESTIVAL
Now in its 18th year, the Los Angeles Film Festival, supported by L.A. LIVE and The Los Angeles Times, is widely recognized as a world-class event, showcasing the best in new American and international cinema and providing the movie-loving public with access to some of the most critically acclaimed filmmakers, film industry professionals and emerging talent from around the world. The Festival features unique signature programs including the Filmmaker Retreat, Poolside Chats, Coffee Talks, Music Events and more. Additionally, the Festival screens short films created by high school students and has a special section devoted to music videos. Nearly 200 features, shorts, and music videos, representing more than 30 countries, make up the main body of the Festival. The Festival hosts juried cash awards for best narrative and documentary features, best narrative, documentary and animated short film, and a jury award for best performance in the narrative competition. Audience awards are also presented to best documentary, narrative and international feature, short film and music video. The Los Angeles Film Festival is presented in conjunction with Presenting Media Sponsor the Los Angeles Times and Host Partner L.A. LIVE, Premier and Opening Night Sponsor Virgin America and Platinum sponsors Kodak, Stella Artois, Melrose MAC, Regal Cinemas L.A. LIVE Stadium 14, Jameson® Irish Whiskey, Deluxe Entertainment Services Group and EFILM, Nokia and Dolby Laboratories, Inc. Special support is provided by the Academy of Motion Picture Arts and Sciences, the Alfred P. Sloan Foundation and FOCUS FORWARD — a partnership between GE and CINELAN. The Official Screening Venue is Regal Cinemas L.A. LIVE Stadium 14. The Los Angeles Athletic Club is the Official Host Hotel and Virgin America is the Official Airline Partner. WireImage is the Official Photography Agency and PR Newswire is the Official Breaking News Service of Film Independent.

ABOUT VISITSCOTLAND

VisitScotland is the national tourism organization for Scotland. Its role is to market Scotland's rich tourism assets—from golf courses and castles to cities and landscapes—across the world, working in partnership with the tourism industry to bring economic growth to Scotland. Scotland's natural beauty inspires artists, writers and filmmakers and its essence is captured perfectly in "Brave." From whisky tasting to ancestry, from our people to our culture, Scotland has something for every visitor. Our marketing campaign, " Scotland, where legends come to life," will bring the animated world of Brave to the real world and promote the tourism destination across the world. www.visitscotland.com/brave

SOURCE Disney*Pixar

News Provided by Acquire Media

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post #3 of 5 Old 06-12-2012, 11:36 PM - Thread Starter
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From Dolby

Dolby Reveals List of First Dolby® Atmos™ Global Locations
Exhibitors, Post Production and Dolby Offices Selected to Offer Dolby Atmos

WHO
Dolby Laboratories (NYSE:DLB), the global leader in technologies that are essential elements in the best entertainment experiences.

WHAT
Today, Dolby revealed the first locations in the world selected to offer Dolby® Atmos™. Dolby Atmos brings audiences the most lifelike and immersive movie-going experience ever. This breakthrough audio platform represents significant innovation from Dolby and offers audiences a sensory experience that surpasses that of any other sound experience in movie theatres today. It also offers content creators unprecedented control of the placement and movement of sound within the movie theatre leading to powerful storytelling.

Theatres selected to be the first to show Disney/Pixar's "Brave" in Dolby Atmos will be officially announced in mid-June.

WHERE
The following theatres, post houses and Dolby offices will be the first in the world to provide the future of entertainment sound through Dolby Atmos:

Movie Theatres:

United States & Canada

AMC Barrywoods 24 (Kansas City, MO)
AMC Burbank 16 (Burbank, CA)
AMC Century City 15 (Century City, CA)
AMC Downtown Disney 24 (Lake Buena Vista, FL)
AMC Garden State 16 (Paramus, NJ)
AMC Van Ness 14 (San Francisco, CA)
Arclight Sherman Oaks (Sherman Oaks, CA)
Brenden Theatres at the Palms (Las Vegas, NV)
Century at Pacific Commons and XD (Fremont, CA)
Cinemark West Plano and XD (West Plano, TX)
SilverCity-Yonge Eglinton Cinemas (Cineplex) (Toronto, ON)
Cinetopia Vancouver Mall 23 (Vancouver, WA)
Kerasotes Showplace ICON at Roosevelt Collection (Chicago, IL)
The Dolby Theatre (Hollywood, CA)

Europe

Cinesa Diagonal Mar (Barcelona, Spain)
Empire Leicester Square (London, United Kingdom)

Asia

China Film Stella Theater Chain Hefei 1912 (He Fei, China)
Shanghai Film Art Center (Shanghai, China)
UME Shuangjing (Beijing, China)
Wanda Cinemas Wuhan Lingjiao Lake (Wuhan, China)


WHEN
Movie-goers should check their theatres' individual websites and local listings for information on Dolby Atmos. Please check back for new locations coming on line here: http://www.dolby.com/us/en/professional/technology/cinema/dolby-atmos.html#id=1


About Dolby Atmos
Dolby Atmos is the latest sound technology from Dolby Laboratories that brings a powerful new listening experience with more natural, realistic cinema sound that truly envelops the audience. It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience. The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories and simplifies movie distribution with a single universal package to deliver to audiences the full impact of the artist's intent, regardless of theatre configuration.

About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

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post #4 of 5 Old 06-13-2012, 09:13 AM
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I look forward to trying Dolby® Atmos™, but I am not about to fly half way across Canada to try it. I will be in line when it comes to my city. It appears to be very interesting. I am curious how it will be received?
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post #5 of 5 Old 06-14-2012, 04:18 PM - Thread Starter
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From Dolby

Disney•Pixar’s Brave Showing in Dolby Atmos Nationwide

Patrons across the country to enjoy the most extraordinary cinema sound experience ever offered following World Premiere at the Dolby Theatre

San Francisco, June 14, 2012—Dolby Laboratories, Inc. (NYSE: DLB) today announced the names of select movie theatres nationwide that will screen Disney•Pixar’s Brave in Dolby® Atmos™, the new audio platform that will change the experience of sound in entertainment. The World Premiere of Brave will take place at Hollywood’s Dolby Theatre, using Dolby Atmos and Dolby 3D to transport the audiences into the adventure, with a lifelike and immersive sensory cinema experience. Following the premiere, Dolby Atmos will continue to wow Brave audience at select theatres beginning June 22.

“Dolby Atmos is our most revolutionary sound innovation in years, and the industry reaction has been overwhelming. We can’t wait for the public to experience firsthand what producers, studio executives, and sound mixers have been raving about since we first demonstrated the technology in April,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “It’s fitting that Disney•Pixar, known for creating magical and immersive worlds, will be the first to introduce audiences to a film in the most magical and immersive sound format ever conceived.”

The following theatres in the United States and Canada are slated to show Disney•Pixar’s Brave in Dolby Atmos:

• AMC® BarryWoods 24 (Kansas City, MO)

• AMC Burbank 16 (Burbank, CA)

• AMC Century City 15 (Century City, CA)

• AMC Downtown Disney 24 (Lake Buena Vista, FL)

• AMC Garden State 16 (Paramus, NJ)

• AMC Van Ness 14 (San Francisco, CA)

• ArcLight Sherman Oaks (Sherman Oaks, CA)

• Brenden Theatres at the Palms (Las Vegas, NV)

• Century at Pacific Commons and XD (Fremont, CA)

• Cinemark® West Plano and XD (West Plano, TX)

• SilverCity-Yonge Eglington Cinemas (Cineplex) (Toronto, ON)

• Cinetopia Vancouver Mall 23 (Vancouver, WA)

• El Capitan Theatre (Hollywood, CA)

• Kerasotes ShowPlace™ ICON at Roosevelt Collection (Chicago, IL)



“We are so proud that Brave is the first-ever film to be released in Dolby Atmos,” said Mark Andrews, director of Disney•Pixar’s Brave. “It is sound technology at its very best. Dolby Atmos adds a new dimension to the Brave experience, bringing the story to life in a way that complements the film’s animation and 3D presentation. It’s an incredibly immersive experience that movie fans will not want to miss and will not soon forget.”

About Dolby Atmos

The latest sound technology from Dolby Laboratories, Dolby Atmos brings a powerful new listening experience with more natural, realistic cinema sound that truly envelops the audience. It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience. The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories and simplifies movie distribution with a single universal package to deliver to audiences the full impact of the artist’s intent, regardless of theatre configuration.

To learn more about Dolby Atmos, visit dolby.com/Atmos. To share an educational video on Dolby Atmos, visit https://vimeo.com/40699179; to see the Dolby Theatre sign-unveiling ceremony, visit http://vimeo.com/43909365.

The Dolby virtual press kit is available at dolby.com/news.

About Brave

Set in the rugged and mysterious Highlands of Scotland, Disney•Pixar’s Brave follows the heroic journey of Merida (voice of Kelly Macdonald), a skilled archer and headstrong daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to change her fate, Merida defies an age-old custom sacred to the unruly and uproarious lords of the land—massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson), and cantankerous Lord Dingwall (voice of Robbie Coltrane)—unleashing chaos in the kingdom. When she turns to an eccentric Witch (voice of Julie Walters), she is granted an ill-fated wish, and the ensuing peril forces Merida to harness all of her resources—including her mischievous triplet brothers—to undo a beastly curse and discover the meaning of true bravery. Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, Brave is a grand adventure full of heart, memorable characters, and signature Pixar humor. Opens on June 22, 2012, in 3D in select theatres. For more information about Brave, visit Disney.com/Brave, like us on Facebook, facebook.com/PixarBrave, and follow us on Twitter, twitter.com/disneypixar.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S12/25803 DLB-G

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