TV's are really quite good. The tend to take the current state of the art and basically set it up as close to perfect as you can get. I have always found there TV's to have the best picture quality (the only exception was when comparing them to now defunct Pioneer Elites).
For me - it was worth the frankly massive premium for an incremental improvement in picture quality for a couple of reasons:
1. I have B&O in a couple of rooms - so it integrates well and makes my life simpler - I just don't want to deal with 10 remotes and try and teach my significant other how to use the system - esp. when she hits the wrong button! Essentially I am paying for reduce hassles.
2. I am willing to accept to pay for the design, quality and service premium.
3. For standalone TV's (my Master bedroom) - the sound is very, very good and you dont need to add speakers sound bars etc.
Having said all of this - I have recently become a bit concerned with recent purchases - specifically the need for firmware updates - the last three B&O products ALL have had issues. My older units NEVER had any issues. While all these issues seem to have been resolved, it took some time to get there even with the excellent service. Frankly for the premium, that's bordering on unacceptable - I think corporate needs to QA its firmware better. This has put (for me) a big system upgrade on pause/hold (Beovision 10-40, Besound 5 Encore and 6 speakers).... Now I'll probably wait for a bit for people's opinion on the 11... urghhh..