I go out to the movies for one reason only - as a social event. I get together with my friends and we have a few beer at the local pub before heading in to the movies. I get the expensive popcorn and I munch it like hell during the movies and I chat quietly whilst watching. The movies should be loud enough where I can chat with my friend about a scene without disturbing people around me. This wasn't the case once, so I went and complained that it was too quiet and they turned it up.
If I want to sit down and absorb a movie fully without interruptions, I will stay at home and watch it on my home theater which substantially trumps the movie theater in terms of PQ and to a lesser extent AQ anyway.
But going back to the social aspect - I truly think that movies should be more social. There should be an intermission half way during the movie where people can go take a piss, chat about what has gone on in the movie so far, get their texting fix sated, etc. And maybe even have a sitting area (I really like the thought of being able to sit down and have a beer!). If kids can't sit through a whole movie, maybe this would help. Oh, and people would be much more likely to buy something during said intermission if the prices weren't so ridiculous.
Video: Optoma HD3300, Panamorph UH480, Darbee Darblet, Samsung BD D6700 Blu Ray player, DIY Seymour Centerstage XD 138" Curved Screen
LCR - Tannoy DC12i, Sides - Tannoy IW63, Rears - Tannoy Saturn DC6ti Bookshelf, Ceilings - Tannoy CMS 603DC (TF), Tannoy CMS 601DC (TR), 3 Micro Marty/1 Full Marty DIY subs
Amplification: Emotiva XPA-3, Emotiva XPA-2, Outlaw Audio 7700, 2x Inuke 6000DSP
Receiver: Anthem MRX 720