The standard HTPC case (if such a thing exists) looks just like every other component. To anybody that isn't really looking for it, it looks like just another amplifier or DVR.
So with this handy product, instead of looking like somebody with a totally normal AV center, you can look like somebody that has a poorly balanced HVAC system and had to band-aid it with a portable space heater? What a great idea!
Maybe I'm just not the intended market. I'll concede that it's at least a very good looking space heater, as far as space heaters go.
I'm not into "thumbs upping" or "liking". Don't take it personally. Just assume that I found your post helpful. Unless it wasn't.