Originally Posted by anthonymoody
This is a very big deal indeed and anyone who thinks otherwise is missing the boat IMHO. Netflix is the only company, with the possible exception* of Sony, who can singularly hasten the transition to 4K forward by a meaningful amount.
Pretty much this. A company whose presence is felt in the vast majority of new consumer electronics or smartphone app stores supporting 4K resolution is a huge deal for the format. It will help push it a lot sooner than if we were waiting for a new physical format of 4K. Of course bandwidth caps and download speeds may have something to say about this plan...
I feel for the employees of Netflix though. Having worked at their call center I can already imagine the calls...
"My 4K isn't working"
Re: "Sir do you mean your T.V?"
"No. My 4k."
"So your 4K...Picture...?
"Yeah. It keeps rebuffering and looks like one of them cheap films."
"If you're getting frequent buffering issues your connection speeds are too low and you need to contact your ISP."
"Why? I can load google and facebook games just fine. You guys need to fix it or credit me a month."
Or the other scenario:
"I don't see no difference."
"Are you using a 4K t.v or projector?"
"Why would I do that? I just bought a new top of the line Magnavox at Wal-Marts black friday sale. Its blu ray."
"You need a t.v that supports 4K. It sounds like you have a 1080p tv."
"You never told me I need a new t.v. You guys should tell me this sort of thing before I waste my money. My T.V is perfectly fine. I'll just go to Red Box."
"Sounds good, enjoy renting DVDs and not getting 4K at all."