Going back to the years of the tube set (Early 2000s) Sony dictated the industry. Simply changing the outer bezels from silver to black and black to silver. I watched the other manufactures change shortly after. Plasma was rising with early adopters. Top of the line Pioneer Elite, Fujitsu, and Runco. Panasonic began with the budget plasma (mass market) with HD and the optional ED models. As the plasma market grew.... the key points to buying was the black (pioneer) to gray or green panels of Samsung, Panasonic, LG plasma. Pioneer panels also mashed the top glass against it panel. Represented by putting your thumb on the screen. There was a gap in-between. Cause a reflection if viewed off angle. You would see the image on the panel and the reflection on the back side of the glass. Pioneer did it right without acceptions and asked a higher price for it. The mass market was buying Panasonic based off price and the early adopters "money spenders" were moving to Sony XBR4 and 5s with now the better off angle viewing, adoption of 120hz, and flat mat panels to reduce glare (to date a time period). Pioneers market starting failing. Pioneer left. Panasonic wanted to capture that market. If you think plasma... Panasonic is the first to think. Samsung had there hands in everything an still does. They are never wrong because they do everything. Samsung began the first "main stream" LED adoption and with there hands in plasma were the first to start to gloss the surface of the LCD and LED TVs. The appearance made the blacks look deeper opposed the gray flat mat LCD which was always the look of plasma with the glass pane in front. They also went on the binge of making super thin LED models and networking apps like Pandora, Netflix, Blockbuster, YouTube. This was the first turning point that I saw Sony to start imitating another manufacture. Samsung has been known to have a bit more color saturation and hit the far points of contrast (Very dynamic look) people gravitated to that. The first thing a consumer notices is how bright a TV looks compared to another. Manufactures generally imitate Samsung now. For technology, The motion from florescent (LCD) lighting to LED (LCD w/ LED lighting). The wavelength for florescent I better, warmer, accurate then LED. Whites should have a very slight yellow opposed to LEDs being cold and having a blueish tint. To the consumer... the blueish tint appears brighter. The advantage to moving toward LED is that consumption of power is less than LCD and puts and even farther gap on plasma. They also have the ability to cost effectively create zones on the panel to dim or brighten depending on the content needed to be shown. An imitation of plasmas ability to do pixel to pixel. And for disposal reasons.... LED does not contain mercury like the LCD counterparts. As energy standards have gotten more aggressive.... plasma ideal as in creating and "black tinted glass" and amping up the panel to penetrated thru can't be done anymore. Panasonic 50 inch plasma (2008) used around 600w. Current models use around 320w or so. The the glass panels have went in reverse to compensate. Going back to "the market" manufacturers need to make money. There is and has been money in the LED market. That's why many manufactures left in development of LCD panels. Panasonic's direction which dates back before Pioneer left was plasma panels. So..... they continue to tell the market you shouldn't move forward. The problem is that it is becoming increasing hard to stand behind. As of the constant rumors of them leaving is probably other manufactures pushing the industry. This next should be the end.... and today Panasonic wants to run with this "rumor" idea because they don't want to public to be scared to buy. I have watched technology die and with the service. Mitsubishi for example made LCDs (panels bought from other manufacturers) . At least 60% percent of the panels would crap out. They were gracious to replace them and had good customer relations as far as compensation. As they left the LCD market and they had to replace with another manufacturer because they couldn't supply a TV of their own. The resistance became the answer. This goes suit with there DLPs. Even Sony especially this year has been much more resistant since previous years. The competition is steep as all main manufacture are near bankruptcy. So I am glad that plasma is leaving. I'm sure once Panasonic throws the towel the others will follow. I am all for manufacture allowing themselves to make money and begin to gain ground so that in turn the service will come back. That means moving on. Panasonic over the let couple of years has been more concerned (my belief) with making a plasma cheaper. For consumer demand and the prices fall out from underneath LED instead of actually making a better performing product. That's why I say adequate advancement. There has been really nothing to say about plasma except "cheaper" or "best picture money can buy" If you own one, that was what you were thinking when you handed over the credit card. If you bought a Pioneer plasma years back... good for you. If you are buying a plasma now. You are bleeding the industry. Let's move on already.