i'm not sure I understand. what are you paying for that's so amazing? the service or the equipment?
I don't think I like the idea of the gear being monitored. not because i'm all paranoid about big brother, but because I hate not having total control. it's extremely frustrating. like when I move my cable boxes around I often have to call in to have them 'reactivated' when I plug them in again. that's a hassle. I can't even change the time on them, that's a phone call as well...
floor to ceiling, wall to wall screens aren't any more rare than a normal screen. and in fact depending on your room might be easy to find/make.
it feels like you're paying for the service, i'm assuming the movies and content are 'streamed' to you, and being to 'order' a new movie and have it magically start playing in 4k on your monster screen is supposed to be the appeal.
it seems like a lot of 'normal' gear used in a very restrictive way. does not appeal to me at all. seems more like a way to get a lot of money out some very deep pockets. it's catered to pro athletes and movie stars I guess. not so much a/v enthusiasts