Marketing movies is an inexact science. Just a few days ago, George Lucas predicted that future movie tickets could cost $150
. The new Brad Pitt zombie movie—World War Z—takes a step in that direction with a $50 mega ticket, available in several Regal cinema locations.
The claim is that the $50 investment represents a $75 value. Personally, I am a bit skeptical of that figure since the package includes a "limited edition" poster of undetermined value.
The "Mega Ticket" includes:
-One (1) adult admission ticket to the 6/19 advance 3D show of World War Z presented in RealD 3D
-One (1) HD digital copy of movie when available
-One (1) pair of World War Z collector's custom RealD 3D glasses**
-One (1) official limited-edition movie poster
-One (1) small popcorn
It's worth noticing that receiving a pair of custom 3D glasses is not guaranteed—check the fine print: **Distributed at theater box office. While Supplies last.
Based on my own quick calculations, if one takes the poster out of the equation, it is possible to duplicate the package for under $50. I also find it a bit disappointing that the mega ticket does not include a Blu-ray "when available," only a online-distribution "Digital Copy" which will most likely be part of the Blu-ray package anyhow.
The limited scope of the mega-ticket trial is a good hint that there is not a lot of confidence in this business model. Will this be the "Crystal Pepsi
" of movie tickets, first introduced on a small scale and quickly forgotten after its debut? Or is it a baby step toward a new business model for selling access to Hollywood entertainment, where ticket purchases are more and more package oriented, with attendant higher prices?
Follow AVS Forum on Twitter
"Now that viewers can get excellent movie theater experiences at homes, studios and theaters are trying different strategies to keep bringing them in. Tomorrow night, Paramount will try a new tactic: offering buyers of its $50 "Mega Ticket" an early viewing of World War Z in 3D" - source: engadget