Originally Posted by pottscb
I said this 8 months ago...if this technology encroaches on Sony, Panasonic, Samsung, Phillips, Intel's market share is will be gone overnight. Purchased and shelved to buy these companies so that 5 more years of milking the blu-ray goat may occur. Either that or their will be an FCC/Hollywood Studio awsuit against them for some bogus copyright infringement. Being non-competitve for 3 years while another company has the ONLY market saturation would cost Sony et. all billions, whereas a long-term format war/litigation battle only hundreds of millions...its only good business (and shows us that they give a $hit about what's best for the consumer). These days, no new technology can come from far left field to sweep the entire industry without a 5 year format war in which all sides lose, especially the consumer.
REDs main business is camera manufacturing and they have been in business for more than five years as a disruptive company and a thorn in the side for Sony.
Red has already sued Sony for stealing their technology. Sony has of course sued them back to rty to scare them.
Red is a private owned and funded company. The owner is camera geek and founder of Oakly.
I think the only hope is that TimeWarner, DishHD, CoxHD or DirecTV-HD or AT&T buy the rights to at least the RED codec....that way they have the resources to wait it out when the litigation starts from the challenging parties.
Don't get me wrong, nothing will make me happier than to be 100% wrong...I would rather be wrong and enjoy 4K in home in 2-3 years rather than the alternative, but look at the industry track record: Blu-ray/HD-DVD, Plasma/LCD, SACD/DVD-A, DVD/laserdisc, VHS/ Betamax...
The RedRay codec is the basis for Reds camera technology, here used in RedRay for content delivery.
RedRay and Odemax is an alternative distribution and delivery system to what is used for cinema and home theatres.
I am not sure they base their success on to become the main adopted codec.
RedRay coded material can not be played on a computer.
If they succeed to become popular, it would be great for both customers and Red. If not, too bad, Red will continue with their main business aim of making the best digital motion cameras in the world.
I, for one, wish Sony would outright lose one of the damn format wars...then, maybe they'd think twice before picking the next one...never mind that they usually have a second rate product released at a later date...if you throw enough money at the marketing department, you can shape your own reality AND write history to say yours was the ONLY technology to ever do what it does.
Time that somebody put Sony in their place and stop them from trying to control everything in the consumer electronics and broadcast market.
I would hope that some of Sony's competition, both Hollywood studios and CEMs, saw the possibilities here and put their weight behind Odemax and Red.
Would be a bonus for all consumers and manufacturers alike, and a speed-up of the development of new technology.