It's a shame Apple decided not to support Blu-ray. Imagine playing a Blu-ray on a Macbook Pro laptop with a 15" 2560x1600 IPS Retina display and good built-in speakers. This would have further shown the potential of this great hardware, as well as opened the door for in-car Blu-ray solutions and portable Blu-ray solutions continuing beyond 2012 or 2013. While Apple is right to have pride in their hardware and do well selling it, they should have allowed it to perform at its full potential and support Blu-ray, as opposed to having pride in their compressed video format which didn't allow maximum performance. As a company, how can you make good hardware, yet not allow consumers to use it to its maximum potential! As a result, I'm sticking with HP laptops, and if I get financially lucky, I might get an Alienware or something.