Originally Posted by steve1971
Sony Blames Blu-ray for "Bag of Hurt"? Maybe they should be blameing themselves for how their product has gone down hill over the last few years. The X900A and W900A were their only good tv's of 2013 and they took a big step back with their tv's in 2014 with design and innovation going out the door with the so called cost saving measures they implemented. They are getting their tails kicked by Samsung, LG and Vizio and its not hard to see why.
The only 2014 sets that are arguably worse than the 2013 models are the W950B and the 79" version of the X900B, which uses an IPS panel, sacrificing on-axis black level and contrast for "improved" off-axis performance. All other models give equal or better performance than the equivalent 2013 model. The X950B is the absolute best LED/LCD TV you can buy right now.
Innovation isn't their problem either, unless you expect them to be miles ahead of every other TV manufacturer (like they used to be in the 90's and early 2000's) instead of just slightly ahead of them. Other than not having a consumer level OLED display for sale, what innovative feature do other TV manufacturers have that Sony does not? Curve? Samsung's One Connect box? LG's WebOS? Sharp's Quattron (which isn't even used in their 4K sets)?
Outsourcing of components has certainly made it that much harder to hold a performance advantage over their competition but, in today's market, there isn't really an alternative. Japanese plants can't manufacture goods as cheaply as South Korean and Chinese plants can. So, unless they outsource, they can't compete when it comes to the cost of producing TV's. And, if they can't compete on cost, then they certainly can't compete on price in a market where profit margins are already razor thin. For years, Sony banked on the idea that people would be willing to pay a premium for quality. And, for years, that worked. But then display tech hit a bit of a plateau. Both plasma and LCD have been mature tech for quite some time with only very modest improvements made in the last 5 years. New display techs (OLED, Quantom Dot, laser, etc.) are still very expensive to make. This narrowed the playing field when it came to overall performance between various manufacturers. Combine that with the fact that most consumers think a $300-$500 LCD TV is "good enough" and it becomes obvious that any TV manufacturer that can't make "decent" TV's for dirt cheap prices is in trouble. If Sony can really be blamed for its struggling TV business, that blame should fall on their marketing department (who, outside of the World Cup, have done very little to advertise their products) and the corporate planning and sales projections, which were far too optimistic for too long. They probably should have gotten out of the low-mid tier TV manufacturing business years ago and focused that capital on either new display technology for premium displays or something else entirely.
Getting back to the original topic, I think you are taking the title of this thread too literally. First off, Sony never used the phrase "bag of hurt". Supposedly, that was something Steve Jobs said in regards to putting blu-ray drives in Mac computers. Secondly, Sony wasn't directly blaming blu-ray for its losses. It was blaming a decline of total physical media sales (to include both DVD and Blu-Ray) for its inability to meet projected profit margins. There are several ways to look at this. One, you could blame rapid decline of DVD sales. Two, you could blame slow growth of Blu-Ray sales. Three, you could blame the folks who failed to realize the potential of digital delivery of content and what that would mean to the sales of physical media. Had they done so, they might have been able to find ways to reduce production costs (since their production capabilities exceed demand by a large margin), thereby maintaining the desired profit margin in the face of declining market share.