Scott Wilkinson co-chaired this fascinating and informative half-day conference featuring some of the TV industry's brightest minds.
Among the many events at this year's CE Week—the consumer-electronic industry's mid-year conclave in New York City—was a half-day conference called Your Next TV, which I co-chaired with long-time industry consultant Geoff Tully. Six panel discussions featured a total of 21 industry experts speaking to a packed house of journalists and other tech types about the current state of television and its future prospects from the perspective of market analysts, manufacturers, technologists, retailers, and reviewers.
The entire conference was recorded on video, which I offer for your viewing enjoyment here. We stuffed a huge amount of information into half a day, so hold onto your hat as we discuss what you need to know to buy your next TV.
By The Numbers: What are the trends and forecasts?
Since last year, the market for Ultra HD has gone from speculation to reality—sort of. There are plenty of displays available at retail, and many more (and varied) models scheduled for release this year. But questions that we raised a year ago remain: How fast will the market for UHD grow? What prices and trends are emerging for devices? Will adoption be driven by price erosion, or will Ultra HD offer enough value to support higher margins for suppliers? In addition, Smart TV is becoming an increasingly important feature, not only for delivery of advanced content such as 4K, but also as an added value in Full HD displays. This panel of seasoned analysts explores these and other essential strategic questions as they share their forecasts.
- Geoffrey Tully (conference chair; moderator)
- Shawn DuBravac (Chief Economist and Director of Research, CEA)
- Paul Gagnon (Director of Global TV Research, NPD DisplaySearch)
- Jack Wetherill (Senior Market Analyst, Futuresource)
What You Can See: The latest TVs have features and functions to expand and enhance your viewing experience
The consumer experience of Ultra HD begins and ends with the displays. At each of the last two CES shows, there were models from a growing variety of manufacturers and at an expanding range of prices. This select panel of manufacturer representatives discuss the features that set their respective products apart, their expectations for content, and the trends they see driving their respective roadmaps for market growth and penetration.
- Scott Wilkinson (conference co-chair, moderator)
- Tim Alessi (Director, Product Development, LG Electronics)
- Scott Ramirez (Vice President, Product Marketing and Development, Toshiba)
- Jim Sanduski (Senior Vice President, Strategic Product Marketing, Sharp Electronics)
- Dan Schinasi (Senior Manager of Product Planning, Samsung Electronics America)
- Brian Siegel (Director of Sony Store Online, Sony)
- Ben Verbraak (Video Product Manager, Bang & Olufsen)
The Brains: Smart TV functionality brings new content to HD and UHD TVs alike
Online content is fast becoming a primary source of TV entertainment, and some manufacturers are scrambling to keep up with a growing number of so-called Smart TV apps. Others are taking charge of this technology to enhance their product offerings and enable delivery of new entertainment experiences. In this panel, we learn about the state of Smart TV from analysts tracking the trends and from the companies that are bringing this capability to consumers.
- Pete Lude (CTO, Mission Rock Digital; moderator)
- Matthew Durgin (Director, Smart TV Content, LG Electronics)
- Barbara Kraus (Director of Research, Parks Associates)
- Vishnu Rao (Director, Product Technology Development, Sharp)
- Paul Sweeting (Principal, Concurrent Media Strategies)
More Than Just Pixels: Extended dynamic range, higher frame rate, expanded color gamut–what they really mean to the viewing experience
The first thing that defines Ultra HD is "more resolution" (i.e., more pixels). But there are other capabilities that many feel are more significant in driving adoption of this technology. Industry experts describe a number of these features and the developments that are underway to bring them into the living room.
- Geoffrey Tully (moderator)
- Joe Kane (CEO, Joe Kane Productions)
- Pete Lude (CTO, Mission Rock Digital)
- Brian Markwalter (SVP Research and Standards, Consumer Electronics Association)
- Mark Schubin (Chief Information Server at SchubinCafe.com)
Selling the Sizzle: The new TV experience at retail
We can talk about Ultra HD and Smart TV all day long, but consumers won't understand how much better it can look until they see it for themselves, and the only place to do that is in a retail showroom. Two veteran AV retailers discuss the challenges of demonstrating the latest UHD & Smart TVs and remaining relevant in the era of online shopping.
- Geoffrey Tully (moderator)
- Tom Campbell (Consumer Visionary and Entrepreneur, Global Technologist)
- Robert Zohn (President and Founder, Value Electronics)
What This All Means: How to buy your next TV
This wrap-up session looks at the choices consumers face as they consider new televisions from the perspective of some of the most respected providers of technology descriptions and product reviews and ratings. What are they trying to tell you, and what can you learn from them as you shop for your next TV?
- Scott Wilkinson (moderator)
- David Katzmaier (Senior Editor/Head TV Reviewer, CNET)
- James K. Willcox (Senior Editor/Electronics, Consumer Reports)
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