Silicon Optix:the Cinema Anyplace™ Video/graphics Scaler/switcher With Panamorph™ - AVS Forum
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SILICON OPTIX INTRODUCES THE CINEMA ANYPLACEâ„¢ VIDEO/GRAPHICS SCALER/SWITCHER WITH PANAMORPHâ„¢ LENS



New package converts both new and installed home-theater projection systems into the full 2.35:1 CinemaScope aspect ratio of most major motion pictures


Orlando, Fl. (Feb 24, 2005)— Silicon Optix Inc. introduces the Cinema AnyPlace™ video/graphics scaler/switcher with support for the popular Panamorph widescreen conversion (anamorphic) lenses by Panamorph, Inc. Cinema AnyPlace is an adaptation of Silicon Optix’s award-winning OptiScale scaler, with additional features providing for easy conversion of projection systems to significantly higher widescreen performance. A universal Panamorph lens comes bundled with the product.



Using the combination of Cinema AnyPlace and Panamorph lens, the home-theater enthusiast can now fully utilize the pixel-producing capabilities of high-end home-theater projectors for all widescreen content. The Cinema AnyPlace uses advanced scaling techniques to extract and scale “letterboxed†2.35:1 content into a full-screen 16:9 presentation, fully utilizing the entire resolution of today’s most popular home-theater projectors. The Panamorph lens then optically stretches the image to the 2.35:1 format, thus enabling the home reproduction of close to 80% of Hollywood’s big-ticket releases in their native screen aspect ratios. The result is that resolution is increased by 33% and net brightness is increased by 20%. Pixel structures are also compressed to create a more filmlike effect. The annoying halos of unused light above and below the 2.35:1 content are completely eliminated.



Cinema AnyPlace includes the same state-of-the-art scaling and quick-switching capabilities as the Silicon Optix OptiScale and Image AnyPlace products. Full support for Silicon Optix’s advanced geometry correction enables projectors to be mounted off-axis, or doubled up to increase the total light output appearing on the screen.



A wide variety of input signals can be selected, switched, and scaled to a multitude of popular output resolutions. Input switching between channels is accomplished in about one second and is completely artifact-free. State-of-the-art deinterlacing is applied to all SDTV interlaced input signals and 1080i HDTV interlaced signals.



Input signals include RGB analog, RGB DVI, two channels of SDTV composite, one channel of SDTV S-video, one channel of SDTV component, and one channel of HDTV component. All output resolutions in the range of VGA (640x480) to SXGA+ (1400x1050) are supported. Popular 16:9 output formats such as WXGA (1366x768), WVGA (852x480), and 720p (1280x720) are provided, as is full aspect-ratio management for projection through the Panamorph lens of all source material in the proper aspect ratio. Cinema AnyPlace attains the highest possible image-scaling quality for all scaling ratios by using the 65-tap image filter technology of the embedded Silicon Optix sxW1 Image Processing IC. The aspect ratio is automatically compensated for under all conditions.



In addition to its powerful switching, scaling, and deinterlacing capabilities, Cinema AnyPlace provides a host of ergonomic features for the home-theater enthusiast:

• Quick and convenient selection of all aspect-ratio treatments

• Extensive panning and zooming

• Controlled front-panel illumination

• Quiet operation

• Multilingual onscreen display (OSD)

• RS-232, RS-422, and RS-485 controllability



We are really excited to provide a high-performance scaler specifically optimized for integrated use with Panamorph lenses,†said Steve Wood, VP and GM of Silicon Optix’s system business division. The Panamorph has demonstrated itself to be the most cost-effective optical aspect-ratio expansion system on the market. With our scaling technology, uniquely well suited for handling aspect-ratio control, we truly have a great combination.â€



Full-resolution imaging of major motion pictures is the next wave in the home theater industry,†said Shawn Kelly, President of Panamorph. “The Cinema AnyPlace providing optimized images for use with the Panamorph represents that critical marriage of key components that will launch this new trend, both for new systems and for upgrading systems already installed. We’re thrilled to be working with Silicon Optix on such a great, industry-changing opportunity.â€



Prices and Availability

The Cinema AnyPlace video/graphics scaler/switcher will be available in March 2005 at an MSRP of $3995, or bundled with the Panamorph lens for $5495. Interested resellers and distributors should contact Terry Whittaker at jtw@siliconoptix.com.



Silicon Optix will demonstrate this solution in Booth 749 at EHX Spring 2005. Visit www.ehxweb.com for more about this event.



About Silicon Optix

Silicon Optix Inc., a privately held fabless semiconductor company, is the leading supplier of advanced video/image digital processing integrated circuits (ICs). The company’s products are driving three unique technologies into a broad range of markets: a patented, powerful, array-based programmable DSP for digital video; industry-leading software algorithms from Teranex; and proprietary eWARPÔ geometry processing. Its mission is to leverage these innovative technologies into ICs that will enable the next generation of digital video/image capture, transmission, distribution, editing, storage, and display solutions, with an initial focus on large-area digital displays including front and rear projection. Silicon Optix is headquartered in San Jose, California, with operations in Hanover, Germany; Orlando, Florida; Taipei, Taiwan; and Toronto, Canada. For more information about Silicon Optix, please visit the company's web site at www.siliconoptix.com.



About Panamorph

Panamorph, Inc. is a privately held manufacturer of leading anamorphic lens optical systems for the projection industry. Panamorph optics are sold as finished optical systems for integration by dealers and end-users, as finished add-on components for OEMs, and as optical components for integration into OEM projection systems. Panamorph technology combined with optimized electronic scaling represents the highest performance and highest value anamorphic projection imaging available. For more information about Panamorph technologies and products, please visit www.panamorph.com.



Panamorph is a trademark of Panamorph, Inc.


Silicon Optix Company Contact
Brian Hentschel
Silicon Optix Marketing
(416) 490-7779, ext. 233
brian@siliconoptix.com


Silicon Optix Investor Relations

Lynette Stein

Shelton IR

(972) 239-5119, ext. 115

lstein@sheltongroup.com
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