Warner Bros. Entertainment To Go Blu-ray! - AVS Forum
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WARNER BROS. ENTERTAINMENT TO RELEASE ITS HIGH-DEFINITION DVD TITLES EXCLUSIVELY IN THE BLU-RAY DISC FORMAT BEGINNING LATER THIS YEAR

Decision Made in Response to Strong Consumer Preference for Format

(January 4, 2008 - Burbank, CA) - In response to consumer demand, Warner Bros.
Entertainment will release its high-definition DVD titles exclusively in the
Blu-ray disc format beginning later this year, it was announced today by Barry
Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner
Bros. Home Entertainment Group.

"Warner Bros.' move to exclusively release in the Blu-ray disc format is a
strategic decision focused on the long term and the most direct way to give
consumers what they want," said Meyer. "The window of opportunity for high-
definition DVD could be missed if format confusion continues to linger. We
believe that exclusively distributing in Blu-ray will further the potential for
mass market success and ultimately benefit retailers, producers, and most
importantly, consumers."

Warner Home Video will continue to release its titles in standard DVD format
and Blu-ray. After a short window following their standard DVD and Blu-ray
releases, all new titles will continue to be released in HD DVD until the end
of May 2008.

"Warner Bros. has produced in both high-definition formats in an effort to
provide consumer choice, foster mainstream adoption and drive down hardware
prices," said Jeff Bewkes, President and Chief Executive Officer, Time Warner
Inc., the parent company of Warner Bros. Entertainment. "Today's decision by
Warner Bros. to distribute in a single format comes at the right time and is
the best decision both for consumers and Time Warner."

"A two-format landscape has led to consumer confusion and indifference toward
high definition, which has kept the technology from reaching mass adoption and
becoming the important revenue stream that it can be for the industry," said
Tsujihara. "Consumers have clearly chosen Blu-ray, and we believe that
recognizing this preference is the right step in making this great home
entertainment experience accessible to the widest possible audience. Warner
Bros. has worked very closely with the Toshiba Corporation in promoting high
definition media and we have enormous respect for their efforts. We look
forward to working with them on other projects in the future.

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