My girlfriend and I finally moved in together a few months ago, and I bought another 6-series Movie Lounger (ML) in Taupe RhinoPlush to replace the 35+ y/o couch I had and complement the ML she already had.
I had turned her onto Lovesac a few years ago and she bought the ML for her apartment up north in 2012. I bought mine in April of this year, same pattern and same pieces. The quality has definitely changed within that 3 year time span.
The couch is superbly comfortable, and I don't regret my purchase, but comparing the 2012 model to the 2015 model literally side-by-side I can definitely tell places where they've started making cost cutting measures. Little things like the logos on the zipper pulls no longer have color accents. The screw in feet no longer have the etched in 'Lovesac' logo. The big 4-hole "foot pads" that the sides and bases clip into are no longer stained/finished on all sides, nor are the holes themselves. The framework seems to be made of different wood as well.
And then the fabric. The fabric is definitely different. Up close you can see it's just slightly "less-expensive" quality. RhinoPlush is no longer called RhinoPlush either, it's "padded velvet." I speculate but I expect the change was due to PETA or some crap. Before you could tell the texture inspired the "Rhino" name or vice versa, and had a subtle but distinct puckered texture to it. The texture while just barely detectable now is greatly reduced. Everything matches and I can only tell because I was there for both purchases and put both together, but it's just.... different.
Again, I don't regret my purchase one bit. With our combined households we now have a massive 8-base and side sectional that takes up half the living room (in a good way). However, seeing what the quality once was vs what it is now... Before I was ready to blindly throw my credit card at them because of the comfort and quality, now I would probably shop around to see what else was out there.