I agree buying from an authorized retailer. The Magnolia store I got the 65VT60 from price matched Walt's which is not an authorized retailer for Panasonic. The lower price gives the consumer the bargaining advantage they need for a better price. I had to talk to 4 BB managers before I got the price I wanted. By the late fall Magnolia was selling the 65VT60's for $2,200.
Again these prices are going nowhere but down, you can't mass market a product with a $6,000 MSRP on a 65in. television! No way, no how! LG is very much going to mass market OLED, they have bet the farm on it.