From Fredfa's "Hot Off The Press" thread at the top of the 'HDTV Programming' Page:TV NotesViewers ridicule Sci Fi's name change
From James Hibberd's Hollywood Reporter
'Live Feed' Blog - March 16, 2009
NBC Universal's decision to jettison the Sci Fi Channel brand was met with an outpouring of fanboy ridicule Monday, as viewers took to Twitter and message boards to register their disdain for the new Syfy label.
The Internet has been crackling with indignation since the release hit the wires at around 9 a.m. Monday morning that the 16-year-old cable network will change its name in July. Comments on Twitter have ranged from slangy incredulity (WTF? What kind of stuff are you marketroids at Sci Fi smoking?) to hyperbole (Syfy makes me vomit tears).
On AintItCoolNews, fans were merciless, with many saying the name sounded like a lot of things -- except a sci-fi-themed cable network.
"Sounds like the name of a water bottling company," wrote one.
"Sounds like some kind of mop, blender, or gossip magazine," wrote another.
And this was the most frequent negative interpretation: "Sounds like slang for syphilis," a viewer wrote, with fans agreeing "siffy" seems a more appropriate pronunciation for the network's new name than "sci fi."
Even on Sci Fi's own boards, comments were overwhelmingly negative. "Just change the name to USA2 and be done with it already," one wrote.
Even some media got in on the action: "What the frak are they thinking?" asked Wired. "Dumbest rebranding ever," declared Pittsburgh Post-Gazette.
According to the online Twendz application, which analyzes the sentiments informing active Twitter conversations, 46 percent of the tweets related to the Sci Fi rebrand were negative, while just 14 percent were supportive.
With the network's biggest buzz-magnet "Battlestar Galactica" airing its series finale this week, plenty of fans swore they'd cease watching the network after the show concludes. One Twitter user posed what could well be the $64,000 question for the channel's brass: Now that BSG [Battlestar Galactica] is off the air, is anyone going to watch Sci Fi/syfy?
The network was prepared for a certain amount of ribbing about the name. "Our core audience will use it an opportunity to question our motives," said network president Dave Howe on Friday, "they always do."
But it's the kind of backlash Sci Fi doesn't exactly need right now. While most basic cable networks have seen their ratings growing year over year, Sci Fi has flatlined among adults 18-49, swinging between a 0.4 and a 0.5 quarterly average for the past three years.By Anthony Crupi and James Hibberd.http://www.thrfeed.com/2009/03/viewe...me-change.html