Univision Proffers Full World Cup Matches On-Demand
Spanish-Language Media Giant Will Present 900 Hours Tied To Futbol Tourney
Mike Reynolds -- Multichannel News, 3/24/2010 1:42:00 PM
Univision Communications Inc. will offer full matches to distributors on demand as its kicks off its most extensive coverage of the world's most popular sporting event, the 2010 FIFA World Cup from South Africa.
The Spanish-language media leader in the U.S. will offer viewers many assists in how they can view 64 matches: linear coverage on broadcast networks Univision and TeleFutura and cable cousin Galavision; Univision.com, which will stream matches live;Univision Movil and Univision on Demand.
Univision, which is expected to announce VOD schedules soon, will keep all of the matches on its on-demand platform through the end of the month-long tourney, running from June 11-July11, giving distributors the option as to how long they will make that content available to their digital customers. The contests, available in standard- and high-definition
will be available the day after the matches conclude, according to Univision officials.
Beginning with the opener between the host nation South Africa and Mexico in a Group A matchup, all of the games will be broadcast live across every time zone in the country and each will have a minimum 30-minute pre- kickoff segment. The opening match, both semi finals and the final match will have a one-hour pre-game show.
Univision said it will pair Pablo Ramirez and Jesus Bracamontes and Jorge Perez-Navarro and Jose Luis Chilavert to call the matches in South Africa, with Fernando Fiore, the Emmy Award-winner presenter of Republica Deportiva (Sports Republic), hosting the games from the media company's studio at the International Broadcasting Center in Soccer City Stadium in Johannesburg.
Crews on-location in South Africa will bring soccer fans every exciting minute, beginning with player arrivals to the stadium, presentation of the teams as they come through the tunnel onto the field, warm-ups, pre-game interviews with the coaches, in-depth analyses and match re-caps. Univision and TeleFutura Networks' most popular programs including Despierta AmÃ©rica (Wake-Up America), El Gordo y la Flaca (The Scoop and the Skinny), Primer Impacto (First Impact), RepÃºblica Deportiva and Contacto Deportivo (Sports Encounter) will feature special World Cup editions of their shows, highlighting the most exciting matches, exclusive and behind-the-scenes content, fan reactions, and cultural festivities around of all of the day's events.
In addition, Univision's news teams, including Noticiero Univision (Univision News), AquÃ* y Ahora (Here and Now) and Noticiero Univision Ultima Hora (The Eleventh Hour) will also be on location to report on South Africa, its customs and the latest World Cup news. All of Univision Television Group's local stations across the country will also provide extensive news coverage of the World Cup in their afternoon and late-night newscasts.
"The FIFA World Cup Tournament is the most important sporting event for Hispanics bar-none," said Alina FalcÃ³n, president of news, Univision Communications Inc. "We live it, just as our fans do, and we couldn't be more excited to be bringing this world-class event to our viewers once again. By deploying all of our assets, soccer fans will be able to enjoy every moment of the tournament when and where they want."http://www.multichannel.com/article/..._On_Demand.php