Nielsen Overnights (18-49)Sweet good-bye for NBC's 'Parenthood'Second-year drama averages a 2.5 rating in 18-49s
By Toni Fitzgerald, Media Life Magazine
- April 20th, 2011
In its season finale, NBC's "Parenthood" showed a ratings bump that should secure a third-season order.
The drama won its timeslot against new ABC drama "Body of Proof" for the first time and drew its best rating since September.
"Parenthood" averaged a 2.5 adults 18-49 rating at 10 p.m., according to Nielsen overnights, up 19 percent from a 2.1 last week.
It was the best rating for show, which is on the bubble for renewal, since Sept. 21, and it helped NBC to second place on the night behind Fox, on a night where the NBA playoffs provided significant competition on cable and most other shows were down from last week.
Fox was first for the night among 18-49s with a 2.8 average overnight rating and an 8 share. NBC was second at 2.4/6, CBS third at 2.2/6, ABC fourth at 2.1/6, Univision fifth at 1.4/4, Telemundo sixth at 0.8/2 and CW seventh at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won't be available for several weeks. Forty percent of Nielsen households have DVRs.
Fox started the night in the lead with a 3.7 at 8 p.m. for "Glee," followed by CBS with a 2.2 for a repeat of "NCIS." NBC was third with a 2.1 for "The Biggest Loser," Univision fourth with a 1.3 for "Teresa," ABC fifth with a 1.1 for "Jamie Oliver's Food Revolution," CW sixth with a 0.7 for "One Tree Hill" and Telemundo seventh with a 0.5 for "Aurora."
ABC took the lead at 9 p.m. with a 2.9 for "Dancing with the Stars Results," while NBC moved to second with a 2.5 for more "Loser." CBS was third with a 2.4 for a repeat of "NCIS: Los Angeles," Fox fourth with a 1.8 for "Raising Hope" (2.2) and "Traffic Light" (1.4), Univision fifth with a 1.5 for more "Teresa" and CW and Telemundo tied for sixth at 0.5, CW for "Hellcats" and Telemundo for "Los Herederos del Monte."
At 10 p.m. NBC was first with a 2.5 for "Parenthood," with ABC second with a 2.4 for "Proof." CBS was third with a 2.0 for another "NCIS: LA" rerun, and Univision and Telemundo tied for fourth at 1.5, Univision for "Triunfo del Amor" and Telemundo for "La Reina del Sur."
CBS led the night among households with a 7.1 average overnight rating and an 11 share. ABC was second at 7.0/11, NBC third at 4.2/7, Fox fourth at 4.2/6, Univision fifth at 1.9/3 and CW and Telemundo tied for sixth at 0.9/1.http://www.medialifemagazine.com/art...arenthood-.asp