Originally Posted by borntocoast
The problem with commercials these days is twofold,
First: there are just too many of them. As little as 15 years ago, you could expect to see 10-12 minutes of commercials for every hour of programming. Today, these figures have more than DOUBLED. Some Channels actually show more commercials per hour than program! Is it any wonder people resort to recording a show before they watch it so they can fast-forward through all the advertisments.
15 years ago, the average length of an hour show was 48 minutes. Now, it's 42. That's not anywhere close to double, much less more than double.
Second: What's on those commercials. I cannot fathom WHY many advertisers feel the best way to present their Product is to do so in the most obnoxious and/or offensive manner possible. Some Advertisers don't care WHO is watching their ads when they are shown. There may be a place for commercials for "ED Pills" and other so-called "Adult Products", but 3:30 in the afternoon is NOT that time. Children are most likely watching TV at this time.
Well, some of those aren't sent out by the networks. 3:30 in the afternoon, you're likely seeing syndicated programming, which means those spots were already placed within the show from the syndicator.
When I worked for a local station, we'd roll only about half the spots for syndicated shows still in production, with the rest already being within the show. We only ran the full spot load for syndicated shows out of production that we received on tape to run.
On cable, sometimes the cable company will roll in spots they've sold. Those usually roll over promos run by the network. Those are usually those 2:00 spots for "The Best of..." some reject recording artist by Time Life or some product hawked by Billy Mays (even in death).
So, it's not always the network running those ads.
It is because of these two factors I no longer pay to watch TV. I have better things to spend $118.00 a month for.
I wouldn't pay $118 a month, either.