I have to agree with ricwhite. I joined this thread late because I was too busy watching the show. Those early episodes were scary.. and creepy!
In fact, it was the creepiness that got me hooked. Right up until they revealed who was wearing the rubber suit. For me that was a big let down, because up till then he was an unknown and threatening character.
Once I knew it was Tate, a kid who, although he had done horrible things, was neither creepy nor scary, Rubber man became neither creepy nor scary.
At first AHS was a story about a family threatened by unknown danger. Later it was a soap opera about damaged people with personal issues who happened to be ghosts. They posed a threat, but no more of a threat than I'm likely to experience by the living.
One aspect of horror is that the audience needs to feel the main characters are in peril. Remember the scene where Violet lured the high school bitch down to the basement? I closed my eyes through most of that.
Once they turned the main characters into ghosts, any threat was removed, along with any horror.
I also agree with others that the final was Beetlejuice with a touch of Omen. In fact, the final shot of AHS is the final shot of the original Omen.
It's still one of a very few shows I have to watch the night it airs. I was just hoping it would return to the horror part, or at least the creepy part.
One question though, what scene was the producer referring to when he said while editing it he had to keep closing his eyes? I didn't find any scene in the final creepy. Did I blink?