The Voice crushed all the competition in the demographic advertisers covet most. Huge win for NBC and the show.
The big winner last night was The Voice (11.8 million, 4.5 — and, yes, as always, we’re going off the adult demo here because that’s what advertisers and networks, whether we like it or not, base their decisions on; obviously among viewers of a certain age, Dancing was more popular). The Voice has held up strong overall during its battle rounds so far and easily crushed Dancing, though last night’s episode slipped 13 percent. Smash (6.7 million, 2.3) was down 4 percent.