Originally Posted by adpayne
The fact that there will be an SD version is pretty telling. I thought broadcasters were getting away from SD?
Originally Posted by scorpiontail60
The providers that dropped them will probably pick them up again, but they'll only pick up the SD feed, lol.
I think having an SD feed has to do with this:
Originally Posted by TitusTroy
RCN also had them on a special HD tier ($8.99 extra a month)...
For a while, DirecTV tried to put both channels on their "HD Pack" that costs an extra $5 a month because there was no SD version of the channels. Mark fought to have HDNet put in the regular HD package, but HDNet Movies is still on the extra tier.
By having an SD version, it gives him more leverage to not be considered a limited access channel that only those that want HD service can get.
He basically made the same mistake as Voom: providing only HD at a time when few others were and few people were able to view it. Voom added SD channels later, but it was too late and came at a time when most channels were pushing to make the transition to HD.
Two thinks Mark should have done from the beginning:
1) Call the channel something else. Anything else. He would have been better off calling it something like "The Home Theater Channel", which would still be relevant now that nearly every channel is HD, but also emphasize quality presentation.
2) Provide a downconverted, OAR SD feed to garner interest among those who had not upgraded to HD at the time. Then run promos that tell you what you need to do to view the HD version.
The problem is, Mark went from cutting edge with few viewers to well behind the times with few viewers. It's disappointing to me mainly because I relly love HDNet movies. I keep my DVR tuned to it all the time when it's not recording with both tuners.