Nielsen Overnights (18-49)Huge tune-in to honor Whitney HoustonCBS's Grammy Awards on pace for second-biggest audience
By Toni Fitzgerald, Media Life Magazine
- Feb. 12, 2012
Viewers turned out in huge numbers to remember late singer Whitney Houston last night.
Early numbers suggest that CBS's Grammy Awards, which included several tributes to Houston, will draw their second-biggest audience ever, and a Houston-focused special on NBC drew "Dateline NBC's" best Sunday numbers since 2009.
The Grammys averaged 41.6 million total viewers from 8 to 11 p.m., according to Nielsen overnights.
That number, if it holds, will be up substantially from last year's 26.7 million and be the second-most-watched ceremony of all time.
But overnights only measure timeslot data, and they also do not account for time zone differences. Updated, more accurate numbers for the Grammys will be out later today.
The ceremony averaged a 14.4 in adults 18-49, up from a 10.3 last year.
Also last night, NBC's Houston-focused "Dateline" drew a 1.6 in 18-49s from 7 to 9 p.m., its best Sunday rating since August 2009. That included a 2.0 in its first hour, before the Grammys began.
Viewers were all about music last night. The evening's third-highest-rated show was CBS's "60 Minutes," which aired the hour before the Grammys and featured an interview with big Grammy winner Adele, who was performing on the telecast for the first time since having throat surgery.
"Minutes" averaged a 2.9 rating.
ABC had the night's second-highest-rated show, "Once Upon A Time," which drew a very respectable 3.0 despite airing against the first hour of the Grammys.
Not surprisingly, CBS was first for the night among 18-49s with an 11.5 average overnight rating and a 27 share. ABC was second at 1.9/4, Fox third at 1.7/4, NBC fourth at 1.5/4, Univision fifth at 1.1/2 and Telemundo sixth at 0.2/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-three percent of Nielsen households have DVRs.
CBS led each hour of the night, beginning with a 2.9 at 7 p.m. for "Minutes," while ABC and NBC tied for second at 2.0, ABC for "America's Funniest Home Videos" and NBC for "Dateline." Fox was fourth with a 1.0 for a repeat of "Bob's Burgers" (0.7) and a new "Cleveland Show" (1.2), Univision fifth with a 0.7 for "Dale con Ganas" and Telemundo sixth with a 0.3 for "Pa'lante con Cristina."
At 8 p.m. CBS was first with a 13.8 for the Grammys, followed by ABC with a 3.0 for "Time." Fox was third with a 1.9 for "The Simpsons" (2.0) and "Napoleon Dynamite" (1.7). NBC and Univision tied for fourth at 1.2, NBC for more "Dateline" and Univision for its first hour of "Parodiando," and Telemundo was sixth with a 0.2 for more "Cristina."
CBS finished first at 9 p.m. with a 14.9 for the Grammys, while Fox moved to second with a 2.1 for "Family Guy" (2.5) and "American Dad" (1.7). ABC was third with a series-low 1.8 for "Desperate Housewives," Univision fourth with a 1.4 for more "Parodiando," NBC fifth with a 1.3 for "Fear Factor" and Telemundo sixth with a 0.2 for the movie "The Bourne Ultimatum."
At 10 p.m. CBS was first with a 14.6 for the Grammys, with NBC a distant second with a 1.6 for more "Factor." Univision was third with a 0.9 for "Sal y Pimienta," ABC fourth with a series-low 0.7 for "Pan Am" and Telemundo fifth with a 0.2 for its movie.
CBS was also first for the night among households with a 19.1 average overnight rating and a 29 share. ABC was second at 3.8/6, NBC third at 3.3/5, Fox fourth at 2.1/3, Univision fifth at 1.3/2 and Telemundo sixth at 0.3/1.http://www.medialifemagazine.com/art...ey-Houston.asp