2012 NCAA Tournament on CBS & TBS in HD Sweet 16 3/22 & 3/23 - Page 2 - AVS Forum
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post #31 of 35 Old 03-27-2012, 07:21 PM
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Quote:
Originally Posted by Ken H View Post

?

It was an artistic decision. They wanted the feedback.

Why? I just saw a new YoPlait commericial with a mic....and AGAIN the feedback. Why as an advertiser do you want to produce a sound people find grating? I mean....it is like almost 100% if there is a mic in a commericial there will be feedback. You can bank it.
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post #32 of 35 Old 03-28-2012, 03:48 AM
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Quote:
Originally Posted by igreg View Post

Why? I just saw a new YoPlait commericial with a mic....and AGAIN the feedback. Why as an advertiser do you want to produce a sound people find grating? I mean....it is like almost 100% if there is a mic in a commericial there will be feedback. You can bank it.

Simple explanation, the one thing all commercial producers want, to draw your attention. When you hear that screech, you look up at your TV.
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post #33 of 35 Old 03-28-2012, 09:28 AM
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Originally Posted by igreg View Post

Why?

It's a way to get the viewers attention using Pavlov's conditioning.

Everyone has been at a live event when mic feedback occurs. If you're in a crowd of people and you're waiting for the event to begin, feedback is typically one of the first signs something is about to happen. When you hear it, you look at the stage.

The same still applies now.

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post #34 of 35 Old 03-28-2012, 02:15 PM
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Every time there is a shot of a plane landing in a movie, you hear the tires squeal when they touch down. Has anyone ever heard that in real life? Doubt it. It's just "what they always do."
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post #35 of 35 Old 03-29-2012, 02:57 PM
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why are we talking about yogurt commercials in a ncaa b-ball tournament thread?

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