Nielsen: TV Universe Set to Shrink in 2013
Also releases report that shows cross-platform viewing is down slightly in the fourth quarter
By Jon Lafayette -- Broadcasting & Cable, 5/3/2012 11:15:45 AM
The number of TV homes is shrinking, according to the latest numbers from Nielsen.
The ratings agency Thursday released a preliminary version of its 2013 Television Household Universe Estimates, saying that there are 114.1 million TV homes, down from 114.7 million in 2011.
Nielsen also said that the number of persons two years of age and older (2+) in TV homes dropped to 289.2 million from 289.3 million.
The final TV Household Estimates will be released in August, but a smaller audience base means fewer people are available to watch TV and commercials on traditional television.
Nielsen also released a new report on Cross-Platform viewing in the fourth quarter.
It found that the average American watches nearly five hours of video each day, and 98% of that is viewed on a traditional TV set.
That's down slightly, but Nielsen says "the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the content they want whenever and wherever is optimal for them."The number of homes with a high-definition set grew to 80.2 million, up 8 million from a year ago.
Nielsen also said that there are game consoles now in 45% of all TV homes. Many new consoles can be used to access TV content.
Smartphones are also increasingly becoming portable TVs. Nielsen says 33.5 million mobile phone owners use them to watch video, up 35.7% since last year.
"While mobile phones won't replace other screens anytime soon, they are part of the ever-increasing number of ways in which consumers consume content," Nielsen said.http://www.broadcastingcable.com/art...nk_in_2013.php