This is the new Fox Sports graphics package that debuted at the Daytona 500 (why they didn't do the logical thing and debut it at Super Bowl XLVIII is beyond me) and I think they changed them now because they have U.S. Open golf next year and the old package they had was too aggressive for golf. So it made sense for them to change.
I have mixed feelings about these graphics. For some reason, it doesn't feel like Fox Sports to me. These graphics work for baseball, but not for NASCAR. We'll have to see how these graphics are executed for NFL/NCAA football, NBA/NCAA basketball, NHL, soccer, and UFC later in the year.
(to tune of Farmers Insurance jingle)
We are movies. The Home Box Office. bum-bum-bum-bum-bum-bum-bum-bum.