New drama posts a 1.0 in 18-49s in new timeslot
By Toni Fitzgerald, Media Life Magazine - Aug. 6, 2013
CBS’s new drama “Extant” continues to struggle.
The show fell to a series low in its new 10 p.m. timeslot, where it moved last week after failing to hold the big lead-in audience from “Big Brother” at 9 p.m.
“Extant” averaged a 1.0 adults 18-49 rating last night, according to Nielsen overnights, down a tenth from last week.
It still tied NBC’s “Taxi Brooklyn” for No. 2 in the timeslot in the demo and led the hour in total viewers with 5.91 million.
CBS had the night’s top show with “Big Brother” posting a 2.1 in 18-49s, off 9 percent from last week.
NBC’s “America’s Got Talent” was the night’s No. 2 program with a 2.0, also down 9 percent from last week and tying a series low.
The two reality shows fueled CBS and NBC to a first-place tie for the night.
The two networks each averaged a 1.4 overnight rating and a 5 share in primetime. Univision was third at 1.3/4, Fox fourth at 1.1/4, ABC fifth at 0.8/3, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
At 8 p.m. CBS started the night in the lead with a 2.1 for “Brother,” while NBC, Fox and Univision all tied for second at 1.1, NBC for a repeat of “Talent,” Fox for “So You Think You Can Dance” and Univision for “Mi Corazon es Tuyo.” ABC was fifth with a 1.0 for repeats of “The Middle” and “The Goldbergs,” CW was sixth with a 0.5 for “Penn & Teller: Fool Us,” even to last week’s premiere, and Telemundo seventh with a 0.4 for “Reina de Corazones.”
NBC took the lead at 9 p.m. with a 2.0 for a new “Talent,” followed by Univision with a 1.4 for “Lo Que La Vida Me Robo.” ABC and Fox tied for third at 1.1, ABC for reruns of “Modern Family” and “The Middle” and Fox for more “Dance.” CBS was fifth with a 1.0 for a repeat of “Criminal Minds,” Telemundo sixth with a 0.5 for “En Otra Piel” and CW seventh with a 0.2 for a repeat of “The 100.”
Univision was first at 10 p.m. with a 1.2 for “Que Pobres Tan Ricos,” with CBS and NBC tied for second at 1.0, CBS for “Extant” and NBC for “Taxi.” Telemundo was fourth with a 0.8 for “El Señor de los Cielos” and ABC fifth with a 0.4 for a repeat of the special “Nashville: On the Record.”
NBC finished first for the night among households with a 4.4 average overnight rating and an 8 share, followed by CBS at 3.6/6, Fox at 2.3/4, ABC at 2.1/4, Univision at 1.7/3, Telemundo at 0.8/1 and CW at 0.7/1.
"What do you say Beckett. Wanna have a baby?" - Castle to Det. Beckett
"How Long have I been gone?" Alexis after arriving home and seeing Castle and Beckett w/ the baby - Castle - 11/25/13
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The result of packing so many commercials into this or any show is fewer of them get watched.
I do think that some day the advertisers will either find a way to have our skip forwards no longer work or put their ads on as overlays to actual content.
It wouldn't surprise me if more advertisers likewise have the name, picture, or an icon of the product in one spot for the duration of the commercial.
I have used Comcast's Video On Demand a couple of times and you cannot do any repositioning in it, so you are stuck watching the commercials or leaving the TV and potentially lose a bit of content if you mistime when to come back.
For some web sites like weather.com, you may be able to reposition during a video but not during the commercials.
My very humble setup:
|Man Cave:||Vizio E500i-A1 "Smart TV" (50-in 1080p 120Hz LED/LCD, has Netflix app.), Blu-ray players (Sony BDP-S3100, old LG BD390), Roku (the original model: N1000), PC (Windows 7), Comcast Internet (25Mbps/5Mbps).|
|Bedroom:||LG 32LV3400-UA TV (32-in 768p 60Hz LED/LCD), HD DVR (Motorola RNG200N), Xfinity Comcast cable (Digital Starter Package), DVD/VHS player.|
Last edited by Mark12547; 08-14-2014 at 09:59 AM.
They tried to get that implemented before to disable the fast forwarding through commercials. LUCKILY, someone had enough sense to not let it get approved. That doesn't mean they aren't still trying to get it implemented though.
Yeah, some of the On Demand shows won't allow you to fast forward. Thankfully, they aren't all like that, only specific shows.
As for the advertising claiming it's #1 , well, that's just advertising. How else would they persuade anyone to watch it? After all,it is #1 CBS show in that time slot on CBS.
Of course, since it really isn't an episodic show, it must be really difficult for someone who hasn't been watching it to understand what's going on.
FWIW, I enjoy it too.
And hey, the fact that it's sci-fi on a mainstream network and way better than Under the Dumb has to count for something.