CBS’s ‘Extant’ slides to a series low
New drama posts a 1.0 in 18-49s in new timeslot
By Toni Fitzgerald, Media Life Magazine
- Aug. 6, 2013
CBS’s new drama “Extant” continues to struggle.
The show fell to a series low in its new 10 p.m. timeslot, where it moved last week after failing to hold the big lead-in audience from “Big Brother” at 9 p.m.
“Extant” averaged a 1.0 adults 18-49 rating last night, according to Nielsen overnights, down a tenth from last week.
It still tied NBC’s “Taxi Brooklyn” for No. 2 in the timeslot in the demo and led the hour in total viewers with 5.91 million.
CBS had the night’s top show with “Big Brother” posting a 2.1 in 18-49s, off 9 percent from last week.
NBC’s “America’s Got Talent” was the night’s No. 2 program with a 2.0, also down 9 percent from last week and tying a series low.
The two reality shows fueled CBS and NBC to a first-place tie for the night.
The two networks each averaged a 1.4 overnight rating and a 5 share in primetime. Univision was third at 1.3/4, Fox fourth at 1.1/4, ABC fifth at 0.8/3, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
At 8 p.m. CBS started the night in the lead with a 2.1 for “Brother,” while NBC, Fox and Univision all tied for second at 1.1, NBC for a repeat of “Talent,” Fox for “So You Think You Can Dance” and Univision for “Mi Corazon es Tuyo.” ABC was fifth with a 1.0 for repeats of “The Middle” and “The Goldbergs,” CW was sixth with a 0.5 for “Penn & Teller: Fool Us,” even to last week’s premiere, and Telemundo seventh with a 0.4 for “Reina de Corazones.”
NBC took the lead at 9 p.m. with a 2.0 for a new “Talent,” followed by Univision with a 1.4 for “Lo Que La Vida Me Robo.” ABC and Fox tied for third at 1.1, ABC for reruns of “Modern Family” and “The Middle” and Fox for more “Dance.” CBS was fifth with a 1.0 for a repeat of “Criminal Minds,” Telemundo sixth with a 0.5 for “En Otra Piel” and CW seventh with a 0.2 for a repeat of “The 100.”
Univision was first at 10 p.m. with a 1.2 for “Que Pobres Tan Ricos,” with CBS and NBC tied for second at 1.0, CBS for “Extant” and NBC for “Taxi.” Telemundo was fourth with a 0.8 for “El Señor de los Cielos” and ABC fifth with a 0.4 for a repeat of the special “Nashville: On the Record.”
NBC finished first for the night among households with a 4.4 average overnight rating and an 8 share, followed by CBS at 3.6/6, Fox at 2.3/4, ABC at 2.1/4, Univision at 1.7/3, Telemundo at 0.8/1 and CW at 0.7/1.