Overnights in the 18-49 DemoReturning 'Bones' gets an 'Idol' boostFox drama jumps 50 percent over season average
Bones is finally back with a new episode tonight, so it must be time to gently nudge this discussion awake.
Fox has so much confidence in this show, they're using it as the lead in to AI in the hopes that it might give Idol a boost in ratings.
)Here's to hoping Bones gets a good number of pre-Idol viewers.This thread get so little love.
By Toni Fitzgerald MediaLifeMagazine.com
staff writer Feb. 1, 2007
Bones got quite a welcome-back present from its recent hiatus: an American Idol lead-out that helped boost it to a season best, well above its previous average.
Bones averaged a 4.2 adults 18-49 rating last night, according to Nielsen overnights, up 50 percent over its season-to-date average of 2.8. Though it remained in its usual 8 p.m. timeslot, it had an Idol lead-out at 9 p.m. for the first time after two weeks of two-hour episodes of the hit reality show.
The Fox drama dominated a weak timeslot, finishing nearly 40 percent ahead of CBS's CSI: NY rerun, which took second in the hour.
Bones built throughout the hour, likely from viewers tuning in early in anticipation of Idol. It jumped from a 3.9 to a 4.6 in its second half hour. In fact, it may have even gotten a boost from viewers who thought Idol was once again two hours long and tuned in at 8 p.m. for that show.
It seems Fox could well maintain a big lead in the timeslot going forward. CBS recently canceled its 8 p.m. show, Armed & Famous, and NBC's Friday Night Lights, though scoring its best rating since October last night, has struggled all season. Meanwhile, ABC rejiggered its lineup this week, and the results weren't encouraging.
Though it finished second at 8 p.m. with a 2.8 for George Lopez, the acclaimed sitcom Knights of Prosperity lost nearly half that lead-in in its new 8:30 slot, averaging a 2.0.
Only the CW, whose strength is in adults 18-34, did much against Bones. Beauty and the Geek matched its season premiere ratings in that demo, tying with Univision for second in the timeslot with a 2.5.
Not surprisingly, Fox was first for the night among 18-49s with an 8.8 average rating and a 22 share. NBC was second at 3.0/8, CBS third at 2.8/7, ABC fourth at 2.1/5, Univision fifth at 1.7/4 and CW sixth at 1.4/3.
At 8 p.m. Fox led with a 4.2 for Bones, followed by a 2.6 for CBS for a repeat of CSI: NY. NBC was third with a 2.5 for Lights, with Univision and ABC tied for fourth at 2.4/, Univision for La Fea Mas Bella and ABC for Lopez (2.8) and Knights (2.0). That left CW sixth with a 2.0 for Geek.
Fox led again at 9 p.m. this time with a 13.4 for American Idol. NBC was second with a 3.1 for Deal or No Deal, CBS third with a 2.7 for a repeat of Criminal Minds and ABC fourth with a 2.0 average for According to Jim (2.2) and In Case of Emergency (2.8). Univision was fifth with a 1.7 for Mundo de Fieras and CW sixth with a 0.7 for a One Tree Hill rerun.
NBC took the lead at 10 p.m. with a 3.4 for Medium, followed by a 3.2 for CBS for another CSI: NY repeat. ABC was third with a 2.0 for Primetime and Univision fourth with a 1.0 for Don Francisco Presenta.
Among households, Fox led the night rather easily with a 12.8 average rating and a 19 share. CBS was second at 6.4/10, NBC third at 6.1/9, ABC fourth at 3.9/6, Univision fifth at 2.2/3 and CW sixth at 1.9/3.http://www.medialifemagazine.com/art...ticle_9915.asp