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Join Date: Nov 1999
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|Excerpted from The New York Times and The Mercury News
The game or the ads? Which do you watch?
Advertisers are looking to make their $2.5 million per 30 second commercial investment pay off by showcasing ads ranging from animals as office workers to hot models serving pizza -- and everything in between. A survey by comScore Networks finds that nearly one in four people say watching the ads is their favorite part of the Super Bowl.
Here are the highlights:
Anheuser-Busch, the maker of Bud Light and Budweiser has been a Super Bowl ad mainstay. This year, the company is reported to have 10 spots during the championship game.
Ford Motor will have Kermit, the Sesame Street star, promote the "green'' Ford Escape Hybrid.
Pizza Hut turns to hearthrob Jessica Simpson to push a new offering. Super Bowl Sunday is huge for the $37 billion pizza industry. The National Restaurant Association estimates that about one out of seven Americans order takeout or delivery food from a restaurant for Super Bowl gatherings at home.
American Home Health, will make its Super Bowl debut, as will the Aleve brand of pain reliever sold by Bayer.
The Cadillac spot, for the 2007 Escalade, will be set at a fashion show populated by supermodels as well as celebrities like Jadakiss and Marcus Allen.
The Burger King spot will present a minute-long musical with a troupe of "Whopperettes," performing an over-the-top production number more reminiscent of the Great White Way than the gridiron.
PepsiCo is to run three spots during the game: two for Diet Pepsi, and the third for Sierra Mist. The commercials will feature the rap artist P. Diddy, the actors Jackie Chan and Jay Mohr and the comedian Kathy Griffin.
Among the other familiar faces to appear in Super Bowl spots, are the comedian Tim Allen, in a commercial for the coming Disney movie "The Shaggy Dog"; Richard Dean Anderson, reprising his role as "MacGyver" in a MasterCard commercial; the model Fabio, in a commercial for Nationwide insurance; and Leonard Nimoy of "Star Trek" fame in the Aleve spot.
The most crowded ad category is likely to be automakers. In addition to Ford and General Motors, Honda and Toyota are scheduled to buy commercials in the game. Movie studios will be close behind; they include Disney and two Time Warner divisions, New Line and Warner Brothers.
'Better Living Through Modern, Expensive, Electronic Devices'
Originally Posted by videoholic
How much would it suck to be Nick sitting there with your new chick and have to watch commercials of your X-Wife looking all hot?
Wait, he's rich and hit that. .Nevermind.
Originally Posted by Mike4HDTV
I can't believe that Burger King spent $5 million on that commercial.