Super Bowl XL in HDTV on ABC - The Commercials! - AVS Forum
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post #1 of 301 Old 02-04-2006, 11:18 PM - Thread Starter
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Many of the commercials, expected over 50%, on Super Bowl XL will be broadcast by ABC in 720p HDTV and Dolby Digital 5.1. Thanks in advance for posting comments here.

Please note there will be separate topics for:
Super Bowl XL
Super Bowl Pregame Show
Super Bowl Halftime Show
Topics will open and close as needed.


Quote:
Excerpted from The New York Times and The Mercury News

The game or the ads? Which do you watch?

Advertisers are looking to make their $2.5 million per 30 second commercial investment pay off by showcasing ads ranging from animals as office workers to hot models serving pizza -- and everything in between. A survey by comScore Networks finds that nearly one in four people say watching the ads is their favorite part of the Super Bowl.

Here are the highlights:

Anheuser-Busch, the maker of Bud Light and Budweiser has been a Super Bowl ad mainstay. This year, the company is reported to have 10 spots during the championship game.

Ford Motor will have Kermit, the Sesame Street star, promote the "green'' Ford Escape Hybrid.

Pizza Hut turns to hearthrob Jessica Simpson to push a new offering. Super Bowl Sunday is huge for the $37 billion pizza industry. The National Restaurant Association estimates that about one out of seven Americans order takeout or delivery food from a restaurant for Super Bowl gatherings at home.

American Home Health, will make its Super Bowl debut, as will the Aleve brand of pain reliever sold by Bayer.

The Cadillac spot, for the 2007 Escalade, will be set at a fashion show populated by supermodels as well as celebrities like Jadakiss and Marcus Allen.

The Burger King spot will present a minute-long musical with a troupe of "Whopperettes," performing an over-the-top production number more reminiscent of the Great White Way than the gridiron.

PepsiCo is to run three spots during the game: two for Diet Pepsi, and the third for Sierra Mist. The commercials will feature the rap artist P. Diddy, the actors Jackie Chan and Jay Mohr and the comedian Kathy Griffin.

Among the other familiar faces to appear in Super Bowl spots, are the comedian Tim Allen, in a commercial for the coming Disney movie "The Shaggy Dog"; Richard Dean Anderson, reprising his role as "MacGyver" in a MasterCard commercial; the model Fabio, in a commercial for Nationwide insurance; and Leonard Nimoy of "Star Trek" fame in the Aleve spot.

The most crowded ad category is likely to be automakers. In addition to Ford and General Motors, Honda and Toyota are scheduled to buy commercials in the game. Movie studios will be close behind; they include Disney and two Time Warner divisions, New Line and Warner Brothers.
And for those really obsessed....
http://www.superbowl-ads.com/2006/index.html

'Better Living Through Modern, Expensive, Electronic Devices'

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post #2 of 301 Old 02-05-2006, 03:11 PM - Thread Starter
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McDonalds.

'Better Living Through Modern, Expensive, Electronic Devices'

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post #3 of 301 Old 02-05-2006, 03:15 PM
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The trailer for Click is looking good!

Roger in DTW
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post #4 of 301 Old 02-05-2006, 03:16 PM
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Are these official super-bowl commercials yet?
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post #5 of 301 Old 02-05-2006, 03:16 PM
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The Click trailer was very funny.
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post #6 of 301 Old 02-05-2006, 03:16 PM
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Damn...no Jessica in HD!!

Same AT&T commercials we've seen before.
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post #7 of 301 Old 02-05-2006, 03:17 PM
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SBC/ATT was cool, wow HD commercial frenzy!

BK
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post #8 of 301 Old 02-05-2006, 03:17 PM
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How much would it suck to be Nick sitting there with your new chick and have to watch commercials of your X-Wife looking all hot?

Wait, he's rich and hit that. .Nevermind.
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post #9 of 301 Old 02-05-2006, 03:17 PM
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that disney one is catchy...

leo d.
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post #10 of 301 Old 02-05-2006, 03:18 PM
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This is great. It looks like about 1 out of every 3 commericals have been in HD.

Directv H20-600 to Panasonic PT-47WX51(ISF Calibrated) Usually viewing HD and DVDs from 8' to 10' away.
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post #11 of 301 Old 02-05-2006, 03:18 PM
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Quote:
Originally Posted by videoholic
How much would it suck to be Nick sitting there with your new chick and have to watch commercials of your X-Wife looking all hot?

Wait, he's rich and hit that. .Nevermind.

remember, billy joel divorced christy brinkley...

which means, the grass is greener....

oh never mind... ;)

leo d.
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post #12 of 301 Old 02-05-2006, 03:19 PM
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I wish I could see these HD commercials but my affiliate keeps insisting on switching to SD when the commercials come on.
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post #13 of 301 Old 02-05-2006, 03:27 PM
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You'd think Blockbuster - of all people - would do an HD spot. It's not as if they weren't owned by Viacom and rent widescreen movies... <sigh>

Walking the fine line between jaw-dropping and a plain ol' yawn.
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post #14 of 301 Old 02-05-2006, 03:33 PM
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Great Bud Light commercial
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post #15 of 301 Old 02-05-2006, 03:33 PM
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Now that Bud Light ad was hilarious!

Roger in DTW
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post #16 of 301 Old 02-05-2006, 03:34 PM
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I can't believe that Burger King spent $5 million on that commercial.
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post #17 of 301 Old 02-05-2006, 03:34 PM
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mmmm....whopperettes!!
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post #18 of 301 Old 02-05-2006, 03:35 PM
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Bud Light ad was great.

Regards,
Joe


Going "over the top" with OTA, Netflix, Drobo FS and Apple TV!
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post #19 of 301 Old 02-05-2006, 03:37 PM
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Quote:
Originally Posted by Mike4HDTV
I can't believe that Burger King spent $5 million on that commercial.
Wow. Just wow. What was that?

That Burger King character still creeps me out.
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post #20 of 301 Old 02-05-2006, 03:39 PM
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Another great Bud Light commercial.
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post #21 of 301 Old 02-05-2006, 03:40 PM
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Magic Fridge -- another good one!

Roger in DTW
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post #22 of 301 Old 02-05-2006, 03:40 PM
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Bud light commercial kicks serious ass!

BK
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post #23 of 301 Old 02-05-2006, 03:40 PM
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pot down nthat 16 blocks!!!!!!

leo d.
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post #24 of 301 Old 02-05-2006, 03:41 PM
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All the OAR movie commercials gives me good hopes for the new HD DVD formats.

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post #25 of 301 Old 02-05-2006, 03:45 PM
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post #26 of 301 Old 02-05-2006, 03:47 PM
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The Fedex commercial was hilarious.
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post #27 of 301 Old 02-05-2006, 03:47 PM
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fed ex rocks!!!!!!!

leo d.
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post #28 of 301 Old 02-05-2006, 03:47 PM
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Now that FedEx commercial with the cavemen wasn't too bad...

Roger in DTW
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post #29 of 301 Old 02-05-2006, 03:48 PM
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Wow....3 straight HD commercials.

FedEx is the best of the night so far.
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post #30 of 301 Old 02-05-2006, 03:49 PM - Thread Starter
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FedEx was great.

'Better Living Through Modern, Expensive, Electronic Devices'

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