Overall, I was disappointed. I expected to like this show and I generally don't like Alec Baldwin. Yet, he was the best thing in it. His promotion due to his "product placement" knowledge was probably the most creative thing in it. Especially when the actual product was advertised for real later on. I'm a little surprised more folks didn't catch that one, along with the "it's not HBO..." line. However, little else amused me. Personally, I didn't like the somewhat elongated "hot dog" scene in the beginning - a bit Mary Richards/Tyler Moore? And that ending, with Fey showing up late and just in time to save the day with an appearance (unfunny) by Morgan??? Don't think so. A few nice moments, but mostly lacking given the hype. But then hype does emanate from hyperbole - and the critical raves were, in this case, hyperbole IMO.
"You cannot reason a person out of a position he did not reason himself into in the first place." -Jonathan Swift