Originally Posted by jefbal99
I would love to see this happen, but I don't think it ever will because too much advertising money goes to the networks and they rely on that to survive. Its always going to be about how much money the networks make, not what is best for the consumer....
Very true, Jeff. But the networks don't make money, they lose it, the 100s of millions a year on virtually all their sports contracts (including the NFL, by the way).
The only sports contract I am aware of which actually makes money for its network seems to be the Olympics, and that barely breaks even.
Now there are accounting ways for a network to "justify" massive sports payouts (added local spots for CBS, NBC and Fox O&Os during NFL games, ability to wine and dine advertisers at Super Bowls, World Series, NCAA tournament games, etc. and promotional value for networks, for example) but the fact is the contracts lose money for the networks.
If there were a way for them to climb out from the escalating costs, they would love it.
I am just suggesting a process that makes sense on many different levels to the networks and the providers. It would probably make the sports leagues a lot less happy, because I am sure the rights fees would not continue their wild escalation if the networks were eliminated from the bidding.