NBA on TNT up 36% in viewership
, November 18, 2009
The 2009-10 NBA season is off to a strong start on TNT.
Through 8 games, TNT is averaging a 1.6 U.S. rating and 2.4 million viewers for NBA coverage, up 33% and 36%, respectively, from a 1.2 and 1.7 million through the same point last year.
TNT opened the season with its most-viewed NBA doubleheader in 13 years (an average of 3.7 million viewers for Cavaliers/Celtics and Clippers/Lakers). Over the last two weeks, the net has followed up that strong performance with more solid numbers -- including 2.4 million viewers for Bulls/Cavaliers on November 5, and 2.6 million for Cavaliers/Heat last Thursday.
Impressively, TNT has seen increases of at least 30% in several key demographics, including adults 18-49 (up 30%) and adults 18-34 (up 39%).
Source: TV By the NumbersSeason-low overnight for MNF
Monday Night Football stumbled to its lowest overnight rating of the season, thanks to a less-than-enthralling matchup between the Ravens and Browns.
Ravens/Browns win drew a 7.4 overnight rating on ESPN Monday night, down 13% from an 8.5 for 49ers/Cardinals during Week 10 last year, and the lowest overnight rating of the season for Monday Night Football
Monday's game is on pace to be only the second Monday Night Football
telecast of the season to have a decline in ratings compared to last year.
The game drew a 30.0 rating in Baltimore (14.4 on ESPN, 15.6 on local affiliate) and a 29.8 in Cleveland (12.3 on ESPN, 17.5 on local affiliate).
Source: Sports Business DailyPats/Colts classic boosts NBC
Patriots/Colts was just the latest big draw for NBC Sunday Night Football
, which is averaging the most viewers for an NFL primetime package in over a decade.
Sunday's Patriots/Colts game drew a 13.7/21 final rating and 22.4 million viewers on NBC, up 25% and 27%, respectively, from last year's comparable Giants/Eagles game (11.0/18, 17.6 mil). The game was the second most-viewed NFL telecast of Week 10, behind only the national window on FOX (15.9/29, 26.7 mil).
Patriots/Colts ranks as the second-highest rated, second-most viewed Sunday Night Football game of the season, behind only Giants/Cowboys in Week 2 (15.1, 24.8 mil), and ahead of the previous #2 game -- last week's Cowboys/Eagles matchup (13.1, 21.9 mil).
Additionally, the game stands as the fourth-most viewed regular season NFL telecast on NBC since the network resumed airing games in '06. Overall, 5 of the 10 most-viewed regular season games on NBC since '06 have taken place this season.
Through Week 10, NBC is averaging a 12.0/19 rating and 19.8 million viewers for Sunday Night Football
, up 20% and 22%, respectively, from a 10.0 and 16.2 million through Week 10 last season.
The 19.8 million viewers is the most for an NFL primetime package through this point in the season since '97, when Monday Night Football
on ABC averaged 20.6 million.This marks the first time in the decade that an NFL primetime package has averaged at least 19 million viewers through Week 10 of the season.
Since the start of the NFL season, Sunday Night Football
ranks as the highest rated, most-viewed program on television. Additionally, SNF
is the top program among adults 18-49 (7.8), 18-34 (6.9) and 25-54 (8.4), as well as all key male demos.http://sportsmediawatch.blogspot.com/