Nielsen Overnights (18-49)Fox's 'Alcatraz' holds up in second weekNew drama averages a 3.0 in 18-49s, off just 9 percent
By Toni Fitzgerald, Media Life Magazine
- Jan. 24, 2012
Fox's new drama "Alcatraz" held up well in its second week after a solid premiere last Monday.
The one-hour show averaged a 3.0 adults 18-49 rating at 9 p.m., according to Nielsen overnights, down a respectable 9 percent from last week's debut, which posted a 3.3 rating over two hours.
"Alcatraz" seemed to be compatible with lead-in "House," which averaged a 3.1 at 8 p.m.; "Alcatraz," about investigators who seek out the men who disappeared from the island decades before, held 97 percent of "House's" rating.
"Alcatraz" also became just the third new drama this season, along with ABC's "Once Upon a Time" and Fox's "Terra Nova," to post a 3.0 rating or above in its second week.
Of course Fox had an advantage last night. CBS's usually dominant schedule was in reruns, meaning less competition. The bigger test will come when CBS returns to originals two weeks from now.
Meanwhile, elsewhere last night, ABC also benefitted from CBS's reruns. "The Bachelor" hit a season high with a 2.7 from 8 to 10 p.m., up 13 percent over last week.
And the network's 10 p.m. drama "Castle" was the night's most-watched show among total viewers, averaging 10.1 million.
With the solid combo of "House" and "Alcatraz," Fox finished No. 1 in 18-49s last night with a 3.0 and 8 share in primetime.
ABC was second with a 2.5/6, followed by CBS in third with a 2.2/6 despite airing all repeats. NBC finished fourth with a 1.7/4, Univision was fifth with a 1.6/4, and Telemundo and the CW tied for sixth with a 0.7/2 apiece.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-three percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a 3.1 for "House," followed by ABC with a 2.6 for "Bachelor." CBS was third with a 2.4 for repeats of "How I Met Your Mother" and "2 Broke Girls," Univision fourth with a 1.9 for "Una Familia con Suerte," NBC fifth with a 1.7 for "Who's Still Standing?" and the CW and Telemundo tied for sixth at 0.7, CW for "Gossip Girl" and Telemundo for "Una Maid en Manhattan."
Fox was first again at 9 p.m. with a 3.0 for "Alcatraz," while ABC remained second with a 2.8 for hour two of "Bachelor." CBS was third with a 2.7 for reruns of "Two and a Half Men" and "Mike & Molly," Univision fourth with a 1.9 for "La Que No Podia Amar," NBC fifth with a 1.7 for the first hour of the Republican debate, CW sixth with a 0.7 for "Hart of Dixie" and Telemundo seventh with a 0.6 for "Flor Salvaje."
At 10 p.m. ABC was first with a 2.1 for "Castle," with CBS and NBC tied for second at 1.6, CBS for a repeat of "Hawaii Five-0" and NBC for the conclusion of the debate. Univision was fourth with a 1.2 for "Don Francisco Presenta" and Telemundo fifth with a 0.8 for "La Casa de al Lado."
ABC was first for the night among households with a 5.8 average overnight rating and a 9 share. Fox was second at 5.3/8, CBS third at 4.9/7, NBC fourth at 4.4/7, Univision fifth at 1.9/3, CW sixth at 1.1/2 and Telemundo seventh at 0.9/1.http://www.medialifemagazine.com/art...econd-week.asp