Nielsen Overnights (18-49)Fox comedies grow in season finales'Mindy' surges 18 percent to a 1.3, while 'Girl' rises to a 1.2
By Toni Fitzgerald, Media Life Magazine
- May 7, 2014
Fox’s Tuesday comedies saw solid growth for their season finales last night, though they still posted relatively low ratings.
“The Mindy Project” jumped 18 percent over last week in the 9:30 p.m. timeslot, to a 1.3 adults 18-49 rating, according to Nielsen overnights, outdrawing lead-in “New Girl,” a rarity.
“Girl” posted a 1.2 at 9 p.m., growing 9 percent from last week’s series-low 1.1.
Both shows have already been renewed for next season.
NBC’s “The Voice” was the night’s No. 1 program with a 2.4 at 8 p.m., though that was a series low for the singing program and down 11 percent from last week.
Lead-outs “About a Boy” (1.5) and “Growing Up Fisher” (1.2) also fell to new series lows, but NBC’s 10 p.m. drama, “Chicago Fire,” grew 6 percent over last week to a 1.9 and won its timeslot.
CBS’s dramas saw mixed results, with 8 p.m.’s “NCIS” (2.3) and 10 p.m.’s “Person of Interest” (1.7) both down from last week but “NCIS: Los Angeles” (2.2) growing 5 percent.
Adults 18-49 TV usage was down from last week by about 10 percent in the 8 p.m. hour, and that was noticeable, with NBC, CBS and ABC’s shows all at or near series lows.
Also at 8, ABC’s “Marvel’s Agents of S.H.I.E.L.D.” slid 14 percent from last week, tying a season-low 1.8. The show has been adding a tenth or two when final ratings come out.
Lead-out “The Goldbergs” posted a 1.3, tumbling 24 percent from last week, though it did beat Fox’s “Girl” in their shared timeslot.
CBS led the night among 18-49s with a 2.1 average overnight rating and a 6 share. NBC was second at 1.9/6, ABC third at 1.3/4, Univision fourth at 1.2/4, Fox fifth at 1.0/3, CW sixth at 0.7/2 and Telemundo seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
NBC began the night in the lead with a 2.4 at 8 p.m. for “Voice,” followed by CBS with a 2.3 for “NCIS.” ABC was third with a 1.8 for “S.H.I.E.L.D.,” Univision fourth with a 1.1 for “Por Siempre Mi Amor,” Fox fifth with a 0.8 for “Glee,” CW sixth with a 0.6 for “The Originals” and Telemundo seventh with a 0.4 for “La Impostora.”
CBS took the lead at 9 p.m. with a 2.2 for “NCIS: LA,” while NBC and Univision tied for second at 1.4, NBC for “Boy” (1.5) and “Fisher” (1.2) and Univision for “Lo Que La Vida Me Robo.” Fox was fourth with a 1.2 for “Girl” (1.2) and “Mindy” (1.3), ABC fifth with a 1.0 for “Goldbergs” (1.3) and “Trophy Wife” (0.7), CW sixth with a 0.8 for “Supernatural” and Telemundo seventh with a 0.4 for “En Otra Piel.”
NBC regained the lead at 10 p.m. with a 1.9 for “Fire,” with CBS second with a 1.7 for “Interest.” Univision was third with a 1.1 for “Que Pobre Tan Ricos,” ABC fourth with a 0.9 for “Celebrity Wife Swap” and Telemundo fifth with a 0.4 for “Camelia, La Texana.”
CBS was also first for the night among households with an 8.7 average overnight rating and a 14 share. NBC was second at 5.0/8, ABC third at 2.3/4, Univision fourth at 1.6/3, Fox fifth at 1.5/3, CW sixth at 1.0/2 and Telemundo seventh at 0.6/1.http://www.medialifemagazine.com/fox-comedies-grow-season-finales/* * * *TV NotesFor ABC, solving those problem spotsUpfront preview: The network has pockets of strength
ABC ranks fourth this season among the Big Four networks in adults 18-49.
But that ranking is deceiving.
The network has finished first or tied for first during eight of the past 10 weeks, and if sports are removed from the season to date ratings, ABC would be third, ahead of Fox.
Unlike its competitors, ABC doesn’t carry any NFL, MLB or Olympic games to boost its primetime rating.
Still, while its schedule has held up in the second half of the season, the network does have a couple problem spots that badly need to be addressed.
Tuesday at 10 p.m. has been a nightmare, with five different shows cycling through the timeslot this season. And it can’t seem to find a good fit for Thursdays at 8 p.m., which is dragging down its otherwise stellar lineup on the night.
For ABC to compete consistently with the other networks, it needs to fill those problem spots and find a better way to leverage its top show, “Modern Family,” which hasn’t spawned a new hit yet.
Here’s a look at the network’s strengths and weaknesses going into next week’s upfront presentation.Upfront presentation date
Tuesday, May 13Season-to-date rating
ABC ranks fourth among 18-49s on broadcast with a 2.1 rating and 6 share, according to Nielsen. That’s down 5 percent from last year.Top-rated show
“Modern Family,” which is averaging a 3.6 adults 18-49 rating this season.MVP
“Scandal,” the network’s No. 2 program and one of the few shows to see year-to-year ratings gains on broadcast. It’s become broadcast’s top-rated 10 p.m. program.Biggest disappointment
“Marvel’s Agents of S.H.I.E.L.D.,” a spinoff of “The Avengers” that debuted to very strong numbers last fall but has seen ratings fall by half since then.Biggest strength
Fridays, where ABC is not only winning the night but also has one of its top shows, “Shark Tank.” No network has had such a competitive advantage on Friday in a while.Biggest problem night
Tuesday, where it struggles at 9:30 and 10 p.m. It’s rumored to be moving “S.H.I.E.L.D.” from 8 p.m. to 9 p.m. to help shore up the night, which may help.What it needs for next season
The network needs to find viable shows for the 10 p.m. Tuesday and 8 p.m. Thursday spots in order to compete with the other Big Four on those nights.
Its ratings are being dragged down by shows averaging less than 1.0s.
One solution for Tuesday could be moving “S.H.I.E.L.D.” to 9 p.m., then putting the new “Captain America” spinoff “Agent Carter,” which is set in the same Marvel universe, at 10 p.m.
While “Carter” won’t be a huge hit, it could draw double the ratings of the other failed shows in the timeslot this year, and it would at least give ABC a nice flow on the night.
On Thursday the network should consider putting another Shonda Rhimes show at 8, since Rhimes’ programs are working so well at 9 and 10 (“Grey’s Anatomy” and “Scandal”). Plus it would be great counterprogramming to the male-skewing “Thursday Night Football” airing on CBS.
Finally, the network needs to find a good comedy to air after “Family.” Moving first-year comedy “The Goldbergs” there could be a smart solution.Bubble shows most likely to be renewed
“Last Man Standing,” “The Goldbergs,” “Suburgatory”Bubble shows most likely to be canceled
“The Neighbors,” “Trophy Wife,” “Mixology”Season grade C+
Veteran shows like “Grey’s” and “Stars” won’t hold up forever, but for now they’re helping to keep ABC afloat. If “S.H.I.E.L.D.” had done as well as ABC had anticipated, this grade would have been higher; instead it’s just another so-so show.http://www.medialifemagazine.com/abc-solving-problem-spots/