Nielsen Overnights (18-49)
CBS’s ‘Big Brother’ keeps on growing
Reality show posts a 2.3 in 18-49s, up 10 percent from last year
By Toni Fitzgerald, Media Life Magazine
- Jun. 27, 2014
CBS’s “Big Brother” keeps chugging along.
For the second straight night, “Brother” improved over the previous year’s rating and boosted the network to a first-place finish.
“Brother” averaged a 2.3 adults 18-49 rating at 9 p.m., according to Nielsen overnights, up 10 percent over a 2.1 for its first Thursday episode last year.
The program, now in its 16th season, was even to Wednesday night’s debut rating.
Elsewhere last night, ABC’s shows saw mixed results. “Rookie Blue” tumbled 27 percent from its premiere last week, to a 0.8 at 9 p.m., tying a series low, while “NY Med” returned at 10 p.m. with its best-ever audience in total viewers, 5.5 million.
NBC’s “Last Comic Standing” slumped to a series-low 1.0 in 18-49s at 10 p.m., off 29 percent from the previous week.
CBS finished first for the night among 18-49s with a 1.5 average overnight rating and a 5 share. Fox was second at 1.3/5, Univision third at 1.2/4, NBC fourth at 0.9/3, ABC fifth at 0.8/3, Telemundo sixth at 0.7/2, and CW seventh at 0.1/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
Fox started the night in the lead with a 1.7 at 8 p.m. for “Hell’s Kitchen,” followed by CBS with a 1.4 for reruns of “The Big Bang Theory” and “The Millers.” Univision was third with a 0.9 for “De Que Te Quiero, Te Quiero,” NBC fourth with a 0.8 for a repeat of “Hollywood Game Night,” ABC fifth with a 0.6 for “Black Box,” Telemundo sixth with a 0.4 for “La Impostora” and CW seventh with a 0.1 for a “Vampire Diaries” rerun.
CBS took the lead at 9 p.m. with a 2.3 for “Brother,” while Univision moved to second with a 1.4 for “Low Que La Vida Me Robo.” ABC, NBC and Fox all tied for third at 0.8, ABC for “Blue,” NBC for “Undateable” and Fox for “Gang Related,” with Telemundo sixth with a 0.5 for “En Otra Piel” and CW seventh with a 0.1 for a repeat of “The Originals.”
At 10 p.m. Univision led with a 1.2 for “Que Pobres Tan Ricos,” with NBC and Telemundo tied for second at 1.0, NBC for “Comic” and Telemundo for “El Señor de los Cielos.” ABC was fourth with a 0.9 for “Med” and CBS fifth with a 0.7 for a repeat of “Elementary.”
Among households, CBS was first for the night with a 3.6 average overnight rating and a 6 share. ABC was second at 3.3/6, Fox third at 2.2/4, NBC fourth at 2.0/4, Univision fifth at 1.5/3, Telemundo sixth at 0.9/2, and CW seventh at 0.4/1.
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TV Notes (Cable)
Now the fall shows most likely to bomb
Topping the list is ABC's 'Selfie,' an unfunny, one-note show
Every year when the networks introduce their fall schedules, there is one show that media buyers and planners just know is going to bomb.
Sometimes it’s because the concept is so incredibly dumb, like ABC’s 2007 sitcom “Cavemen,” which was based on a series of Geico commercials.
And sometimes it’s because the show itself isn’t funny at all, like CBS’s “We Are Men” last fall.
This year it’s a little bit of both.
a show about a woman whose social media stock takes a dive, sending her on a journey to remake herself a la “Pygmalion,” is this year’s surefire bomb.
It’s rarely a good idea to try to jump on something trendy but fleeting like the word “Selfie.” The term will be dated by fall.
And the one-note premise doesn’t bode well for the series. It’s hard to imagine it can be drawn out for three episodes, let alone 13.
But the biggest thing “Selfie” has going against it is it’s not funny. A funny show can overcome a bad title or one-note premise; consider “Cougar Town,” which has lasted for five years. An unfunny show has no shot.
In addition to “Selfie,” here are four other fall shows that seem destined to bomb, based on readers’ input and conversations with media buyers and planners.
NBC’s “Bad Judge” (Thursdays at 9 p.m.)
There’s something a little off about this show, which is about a judge who acts like a delinquent in her downtime, but its biggest problem is its timeslot.
It airs at 9 p.m. Thursday, where NBC has struggled the past year, and it will be up against CBS’s “Thursday Night Football,” which will draw the male audience NBC appears to be chasing.
Fox’s “Utopia” (Tuesdays at 8 p.m. and Fridays at 9 p.m.)
The network is billing the $50 million show a “social experiment,” sending 15 people out on their own to develop the perfect society.
But considering the show’s pricetag and the fact that there hasn’t been a fall hit reality show launched in years, it could be a disaster.
CBS’s “Stalker” (Wednesdays at 10 p.m.)
Procedurals definitely have a dark side, but this show about the people who hunt down obsessive exes and creepy callers may be a bit too dark for broadcast.
It makes lead-in “Criminal Minds” look light.
Fox’s “Mulaney” (Sundays at 9:30 p.m.)
It’s been years since Fox had a hit non-animated Sunday show. “Mulaney” is intermittently funny but probably not enough to keep “Family Guy” viewers around till 10.